Cross-border intelligence

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

14 best content calendar tools for 2026

Not sure which content calendar tool to use? We compare 14 options for 2026, with pros, cons, and pricing, plus how to choose for your team. The post 14 best content calendar tools for 2026 appeared first on Social Media Marketing & Managem

How Marriott Bonvoy got scale, speed with global creator-led campaign

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

Best Claude skills for marketing and sales teams

The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call rec

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

7 Later Alternatives to Try in 2026 (Free + Paid)

Looking to move on from Later? Here are 7 Later alternatives worth trying in 2026 — free and paid options, honest pricing, and feature breakdowns.

How many followers do you need on TikTok to get paid? (2026)

Think you need 10,000 TikTok followers to get paid? Not always. Explore the different ways creators can earn in 2026. The post How many followers do you need on TikTok to get paid? (2026) appeared first on Social Media Marketing & Managemen

Can't Get Amazon ACOS Down? Let's Do the Math First

Reduce ACOS by Intercepting Competitor Traffic

Overseas influencer marketing AI Agent: after a 73% penetration rate, the next question brands should care about

The penetration rate of AI in overseas influencer marketing has reached 73%, but more than 80% of practitioners believe that achieving returns on investment has become more difficult. The problem is not whether AI is used, but at which layer it is used. This article breaks down the essential difference between AI assis

Automatically recommended Google Ads optimization suggestions—which ones are suitable to adopt, and which ones may amplify waste?

Your Google Ads Optimization Score is low—should you adopt the suggestions with one click? Don't blindly trust platform recommendations! This article deeply breaks down the screening logic for Google Ads automated suggestions in foreign trade B2B scenarios, teaching you to avoid the traps of automated keyword expansion

Overseas influencer marketing | Zheng Qinwen's "practice partner" goes viral overseas, with a unit price of over $2,000 and more than 6,000 units sold

Overseas influencer marketing | Raised over 1 billion in funding! With "glasses + drones," it wants a piece of DJI's pie!

Holiday email marketing: strategy, ideas & examples for 2026

Email works best when it stays with shoppers and guides them throughout the entire seasonal buying journey, rather than being a one-off promotional campaign.… The post Holiday email marketing: strategy, ideas & examples for 2026 appeared fi

Best Time to Post on Facebook — New Data from 14M Posts

We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.

LinkedIn adds digital business cards

The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.

Amazon DSP for New to Brand Growth Backed by SellerApp 2026 Benchmark Data

Amazon DSP for New to Brand Growth is about more than driving another purchase. New to Brand, or NTB, measures purchases from customers who have not bought from your brand on Amazon within the previous 12 months, making it one of the cleare

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.

Content everywhere: Winning attention in a fragmented marketing landscape

Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts. The post Content everywhere: Winning attention in a fragmented marketing landscape appeared

HubSpot’s Unbound 2026: The big announcements and updates

Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you. The post HubSpot’s Unbound 2026: The big announcements and updates appeared first on MarTech.

Adding AI or headcount won’t fix a marketing skills gap

AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap. The post Adding AI or headcount won’t fix a marketing skills gap appeared first on MarTech.

Retail media budgets are growing. Advertisers’ patience isn’t.

Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.

The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.

Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

What marketers need to know from Advertising Week New York 2026

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.