Cross-border intelligence

Consumer brands increase ad spend despite slower growth as retail media gains ground

Consumer goods brands are increasing advertising investment even as sales growth slows, with retail media emerging as a key beneficiary of the shift. The post Consumer brands increase ad spend despite slower growth as retail media gains gro

AMC data model analysis | On-site advertising and DSP overlap analysis

How many followers do you need on Instagram to get paid? (2026)

You don't need 10K followers to make money on Instagram. Learn how many followers you need for Gifts, Subscriptions, brand deals, and more. The post How many followers do you need on Instagram to get paid? (2026) appeared first on Social Me

Overseas influencer marketing | 2.4 billion in half a year! A mattress giant emerges from a small town in Dongguan

After overseas influencer marketing campaigns end, the FAQs that AI extracts from comment sections are becoming brand customer service knowledge bases.

After overseas influencer marketing campaigns end, comment sections often accumulate a large number of real questions: Is it suitable for sensitive skin? How long does shipping take? Is there a discount code? AI can automatically extract these high-frequency FAQs from influencer content comments and turn them into cust

Lazada Sponsored Solutions: 11.11 Mega Brands Sale – November 2026

Share 🎉 Maximize Your Sales with Lazada Sponsored Solutions during 11.11 Mega Brands Sale The Lazada 11.11 Mega Brands Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, dri

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,

Meta adds audio links and reference Reels to Edits

The company continues to build out its video editing app with custom kit options and additional insights for creators.

Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth

Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.

LinkedIn adds new creator monetization options

The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.

Instagram Plus: What it is, costs, and what it means for brands

What is Instagram Plus? Learn what the new subscription includes, who it's for, and whether it matters for your brand. The post Instagram Plus: What it is, costs, and what it means for brands appeared first on Social Media Marketing & Manag

Meta offers enhanced ad campaign exposure

At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.

Beyond sponsored ads: how Commerce Media turns connected data into better decisions

João Werner, CEO of VTEX Ads Platform explores the evolution of Commerce Media. The post Beyond sponsored ads: how Commerce Media turns connected data into better decisions appeared first on InternetRetailing.

Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping not

E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.

Sociable: TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Klaviyo review: Features, pricing, and honest verdict

Klaviyo is most suited to ecommerce stores focused on revenue and retention rather than standalone campaigns. Established stores will benefit from its advanced features,… The post Klaviyo review: Features, pricing, and honest verdict appear

Buffer Commit: Awarding 10% of a Month’s Profit to up to 16 Apps Built on Our API

Learn about Buffer Commit and how to participate.

How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

Why brands struggle with influencer measurement — and what to do about it

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.

The best marketing spend is the 5% you spend foolishly

Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.

Your brand isn’t as differentiated as you think

The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.

In B2B, influencer marketing takes on a different look

B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships. The post In B2B, influencer marketing takes on a different look appeared first