Cross-border intelligence

Email marketing: how it works, what it costs, and what to expect

Automated emails produce 30% of email-generated sales from just 2% of total email volume, as the Omnisend Ecommerce Report showed. While social channels rely… The post Email marketing: how it works, what it costs, and what to expect appeare

21 New Year Marketing Campaign Ideas to Drive Sales

New Year marketing campaigns matter because the first few weeks of the year often decide how smoothly your business runs... The post 21 New Year Marketing Campaign Ideas to Drive Sales appeared first on Shiprocket.

Making Instagram Reels Easier, Faster & Scalable

Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? ​In this article, you'll discover how to use First Draft, the Edits

2026 Double 11 Ad Budget Allocation Recommendations: A Complete Look at Year-End Sales Push Campaign Strategy Planning!

As the brilliant smoke of the Double Tenth fireworks fades, it is exactly the moment when retail brands sound the drums of the year-end promotional battle. The long-established practice of planning in multiple phases is already engraved in the DNA of brand marketing, and what truly matters for brands is how to properly

Gift them a reason: How to earn a place on the holiday shortlist

Official advertising-platform update. See the original for scope, dates and product details.

Snap reports on Snap Map data for brands

The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.

TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

Guide your campaign spending with new priority and allocation features

New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated

Building trust through social media: 5 ways to earn it

Authenticity is the most important brand characteristic on social media, according to Sprout’s Q3 2026 Pulse Survey. But as audiences grow more skeptical of Read more... The post Building trust through social media: 5 ways to earn it appear

Applebee’s CMO on differentiating marketing in a value-obsessed industry

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

AI efficiency has a method | Insight first, then scaling: How does Lingxing make advertising decisions more evidence-based?

From ASIN lifecycle insights to programmatic scaling, make budget decisions more evidence-based.

How to do a social media competitor analysis in 2026

Want to stay ahead on social? Do a social media competitor analysis with our 4-step process, free SWOT template, and top tool picks for 2026. The post How to do a social media competitor analysis in 2026 appeared first on Social Media Marke

How much does YouTube pay per view in 2026?

How much does YouTube pay per view? Learn the real rate per 1,000 views, what affects your earnings, and how to join the Partner Program. The post How much does YouTube pay per view in 2026? appeared first on Social Media Marketing & Manage

Build your data strength with October’s Demand Gen drop.

Boost your measurement and ROI with YouTube’s October Demand Gen Drop.

Average engagement rates for 13 industries in 2026

What’s the average engagement rate? See 2026 benchmarks across 13 industries for Instagram, TikTok and more, plus a free calculator. The post Average engagement rates for 13 industries in 2026 appeared first on Social Media Marketing & Mana

100+ Thanksgiving email subject lines for 2026

Thanksgiving email subject lines do a lot of heavy lifting during the holiday season. With inboxes overflowing during this Thanksgiving and Cyber Five period… The post 100+ Thanksgiving email subject lines for 2026 appeared first on Omnisen

LinkedIn Recommendations Strategy, YouTube Scripting, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Leveraging LinkedIn Recommendations strategically 5-part You

Amazon launches AI advertising platform, supporting unified delivery across ad formats

Amazon Ads releases the Amazon AI advertising platform (Amazon Ads Agent) centered on agentic AI

Amazon's AI advertising platform launches full-funnel campaigns, DVA+ and an enhanced chat experience

A proven approach to global breakthroughs | Connecting audiences across seven countries with audience insights, BlueFocus Media helps Air China expand brand reach

How can non-e-commerce brands use Amazon Ads to expand overseas brand reach?

ByteDance drops another bombshell! The "overseas version of Hongguo" surpasses 100 million in 9 months, with over 7 million daily active users

A new paradigm for Chinese short dramas going global: free + ads + TikTok traffic pool

Personal branding: What it is and how to build yours

You’ve heard it from mentors, recruiters and that coworker who posts on LinkedIn every morning: You need a personal brand. Truth is, you already Read more... The post Personal branding: What it is and how to build yours appeared first on Sp

Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches

Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer frustrations and make switching easier. The post Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches appeare