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Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.
Marketing Dive · Published 10/15/2026, 20:20The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.
MarTech · Published 10/15/2026, 20:17Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.
MarTech · Published 10/15/2026, 20:0696.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals via @sejournal, @TaylorDanRW
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site. The post 96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Sig
Search Engine Journal · Published 10/15/2026, 20:00In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships. The post In B2B, influencer marketing takes on a different look appeared first
MarTech · Published 10/15/2026, 20:00Volvo’s 15% share goal runs through vocational trucks
Peter Voorhoeve says infrastructure work and the data center boom will keep vocational demand strong, and Volvo built the VNX to stop sitting out a quarter of the market The post Volvo’s 15% share goal runs through vocational trucks appeare
FreightWaves · Published 10/15/2026, 20:00eBay 2026 Seller Peak Playbook
Peak is fast approaching, some may say that it’s already started, so if you’re not yet read the eBay 2026 Seller Peak Playbook then it’s time to do so! Christmas customers are already planning and more than half will have started their shop
ChannelX · Published 10/15/2026, 19:53Lufthansa Cargo joins Navi Mumbai as airlines talk of airport challenges
Lufthansa Cargo has joined the growing number of airlines that have officially started operations at Navi Mumbai International Airport (NMIA), even as talk of operational challenges at the new hub have emerged. The cargo arm of Lufthansa sa
Air Cargo News · Published 10/15/2026, 19:46AliExpress Elite no-fee loyalty scheme launched
In a shake-up to the e-commerce shopping customer subscription market, AliExpress, the international online retail marketplace, has launched Elite, the membership programme, rewarding its most loyal shoppers with exclusive discounts, fast d
ChannelX · Published 10/15/2026, 19:38GlobalFoundries building $21B New York fabs under US-Japan trade deal
The multibillion-dollar agreement will accelerate U.S. semiconductor manufacturing, strengthen critical supply chains and support growing automotive and industrial demand, GlobalFoundries said in a news release.
Supply Chain Dive · Published 10/15/2026, 19:12Email marketing: how it works, what it costs, and what to expect
Automated emails produce 30% of email-generated sales from just 2% of total email volume, as the Omnisend Ecommerce Report showed. While social channels rely… The post Email marketing: how it works, what it costs, and what to expect appeare
Omnisend · Published 10/15/2026, 19:10From Visibility to Governed Action: Engineering the Decision Architecture
Visibility becomes operationally valuable only when it feeds a governed decision architecture. The design problem is to connect events to context, authority, escalation, and executable action rather than simply create another place to obser
Logistics Viewpoints · Published 10/15/2026, 19:00Tmall uses AI to help brands seize growth opportunities, with Double 11 participation reaching a record high
Alibaba official business information index; for scope of application, original publication dates and detailed information, please read the original text.
阿里足跡 · 阿里巴巴官方资讯 · Published 10/15/2026, 18:52Portugal selects Lufthansa’s bid for TAP
The Portuguese government has selected Lufthansa’s bid for a stake in TAP Air Portugal ahead of the Air France-KLM Group. The government said it had selected Lufthansa’s bid for a minority stake as part of the privatisation of TAP due to Lu
Air Cargo News · Published 10/15/2026, 18:4521 New Year Marketing Campaign Ideas to Drive Sales
New Year marketing campaigns matter because the first few weeks of the year often decide how smoothly your business runs... The post 21 New Year Marketing Campaign Ideas to Drive Sales appeared first on Shiprocket.
Shiprocket · Published 10/15/2026, 18:45Fraport moves to allay Frankfurt jet fuel shortage concerns
Airport operator Fraport is not expecting to face any jet fuel shortages at Frankfurt, despite press reports suggesting the airport faces a supply disruption. In a statement, the airport operator confirmed to Air Cargo News that work is bei
Air Cargo News · Published 10/15/2026, 18:44Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast via @sejournal, @martinibuster
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations. The post Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast appeared first on Search Engine Journal.
Search Engine Journal · Published 10/15/2026, 18:32Westport becomes Aetherion, bets on CNG for US long-haul
Westport Fuel Systems is now Aetherion Technologies. CEO Dan Sceli said the rename follows a narrower strategy built on HPDI and the Cespira joint venture with Volvo. The post Westport becomes Aetherion, bets on CNG for US long-haul appeare
FreightWaves · Published 10/15/2026, 18:30Milwaukee Mitchell International Airport completes air cargo facility
Milwaukee Mitchell International Airport (MKE) has completed its 337,000 sq ft air cargo facility that has the capacity to accommodate five Boeing 747-400 aircraft simultaneously. The Wisconsin, US airport held a ribbon-cutting ceremony on
Air Cargo News · Published 10/15/2026, 18:12THG upgrades profit outlook as Myprotein partnerships drive growth
THG has upgraded its full-year profit expectations after a stronger-than-expected third quarter, thanks to a nutrition business that continues to benefit from growing demand. The post THG upgrades profit outlook as Myprotein partnerships dr
InternetRetailing · Published 10/15/2026, 18:02Why Bogg is moving beyond its signature EVA beach bag
Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote.
Modern Retail · Published 10/15/2026, 18:00Making Instagram Reels Easier, Faster & Scalable
Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? In this article, you'll discover how to use First Draft, the Edits
Social Media Examiner · Published 10/15/2026, 18:00Dunelm’s digital sales reach 41% of revenue as homewares retailer grows Q1 sales
Digital channels accounted for 41% of Dunelm’s sales in the first quarter, demonstrating the strength of its omnichannel proposition. The post Dunelm’s digital sales reach 41% of revenue as homewares retailer grows Q1 sales appeared first o
InternetRetailing · Published 10/15/2026, 17:41Updating to ChatGPT Sites, Using Claude Design Guide, and Industry News
Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: Getting your ChatGPT-hosted lead magnets ready for
Social Media Examiner · Published 10/15/2026, 17:30
