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How Marriott Bonvoy got scale, speed with global creator-led campaign
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.
Marketing Dive · Published 10/19/2026, 21:47Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
Marketing Dive · Published 10/19/2026, 21:01Optimizing ad spend ahead of Black Friday: What the numbers say
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Marketing Dive · Published 10/16/2026, 20:00What marketers need to know from Advertising Week New York 2026
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.
Marketing Dive · Published 10/16/2026, 20:00Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
Marketing Dive · Published 10/16/2026, 05:22E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.
Marketing Dive · Published 10/15/2026, 23:59Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
Marketing Dive · Published 10/15/2026, 23:59Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Marketing Dive · Published 10/15/2026, 23:27Consumer goods giants step up ad intensity as other big spenders pull back: report
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
Marketing Dive · Published 10/15/2026, 22:48How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
Marketing Dive · Published 10/15/2026, 20:57Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.
Marketing Dive · Published 10/15/2026, 20:20Applebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
Marketing Dive · Published 10/14/2026, 20:00
