Cross-border intelligence

The LLM positioning lag: What it is and how to avoid it

See why LLMs get your brand positioning wrong and how to fix it.

Google releases September 2026 spam update

Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.

Turn your AI tools from spectators into collaborators with Yoast

If you’ve been setting up MCP connections or agentic workflows, this release is for you. You ask an AI tool to check your site’s SEO. It comes back with real findings: a product page that’s telling Google it’s a recipe, a link still pointin

What is llms.txt & should you use it?

An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.

Announcing web multimodal Search performance reporting in Search Console

Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need to analyze your performance.

What is agentic SEO? 8 workflows run on a live site

Agentic SEO hands defined workflows to an AI that pulls its own data. See the free Claude setup we used.

Semrush MCP use cases: 16 prompts for Claude or ChatGPT

Copy-paste Semrush MCP prompts for keyword, competitor, content, and reporting work, tested on a live site.

More Products but No More Staff? How E-commerce Can Use AI to Solve the Product Listing Challenge

Still handling product listings manually? SHOPLINE provides an in-depth analysis of the newly launched "AI Product Listing" feature, which uses automation technology to quickly process product descriptions, SEO optimization, and data cleansing, greatly saving labor costs and improving operational efficiency. Grasp the

Search Central Live Deep Dive Europe 2026: Meet the community speakers

It's happening! We are absolutely pumped that we're just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is heading to the gorgeous city of Barcelona,

Search Central Live India 2026: Bengaluru, We're Coming (For Real This Time)

Remember back in March when we told our Indian community to "sit tight" while we figured out the APAC event calendar? Hopefully, you didn't take that too literally, because sitting tight for six months is probably not great for your back. I

Image SEO: Optimizing images for search engines

Whether you’re writing a new blog post or working on your product pages, chances are you’ll find yourself asking whether your page needs an image. The answer is always “Yes”. Images bring a page to life and contribute to your website’s SEO.

Screaming Frog Crawling Clinic Returns to brightonSEO San Diego ’26!

We’re packing our bags for our 4th trip to San Diego, heading back to one of our favourite events of the year: brightonSEO San Diego. This year’s edition takes place on the 15th and 16th September, and there’s a new home for it too, with th

Search Central Live is coming to Bogota and Ciudad de México

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The August 2026 SEO Update by Yoast recap

Each month, we host the SEO Update by Yoast, covering the latest in search and AI. In this edition, Carolyn Shelby and Alex Moss discussed Google’s new tools for publishers, the impact of AI on search visibility, and how to adapt to the evo

What’s new in Yoast SEO 28.4: find, fix, and generate at scale

The Yoast SEO Bulk Editor already helps you update titles, meta descriptions, and focus keyphrases across your whole site, filter by content type, and let Yoast AI draft metadata you approve before it saves. This update builds on that: it’s

Update to the Site Reputation Policy

In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search. This practice hurts search quality, and c

Top B2B SEO tools that actually grow your pipeline in 2026

What are YMYL websites? How does Google evaluate these?

SEO is all about trying to rank high on search engine results pages. However, not every website is treated equally by Google. Sites focusing on topics that impact people’s lives and finances have a higher standard to meet. Welcome to the wo