Cross-border intelligence

Ahrefs Brand Radar vs. Profound: Which fits your team?

Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound is the second, and HubSpot AEO is a third

Rhode Island Lawsuit Claims Meta Knowingly Profits From Financial Scam Ads

Rhode Island Attorney General Peter F. Neronha sued Meta Thursday (Oct. 22), alleging that the company fails to block advertisements for fraudulent products and financial scams on its platforms, Neronha said in a press release. The lawsuit

Social media dashboards: Templates & tools for 2026

Stop juggling apps. Use a social media dashboard to track performance in one place, with templates, metrics, best practices, and tool picks. The post Social media dashboards: Templates & tools for 2026 appeared first on Social Media Marketi

Twitter analytics in 2026: Track and improve X performance

Twitter analytics on X made simple. See how to access data, understand metrics like engagement and impressions, and use to improve results. The post Twitter analytics in 2026: Track and improve X performance appeared first on Social Media M

How to plan social media content in 2026: 10 steps

Social media content planning without the scramble. Use this process to build a calendar, streamline approvals, and measure what works. The post How to plan social media content in 2026: 10 steps appeared first on Social Media Marketing & M

Agency Founder Touts YouTube TV Ads

Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less. The post Agency Founder Touts YouTube TV Ads appeared first on Practical Ecommerce.

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

The Junior Hiring Gap Your 2027 Marketing Budget Should Name via @sejournal, @gregjarboe

Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats. The post The Junior Hiring Gap Your 2027 Marketing Budget Should Name appeared first on Search Engine Journ

Inside Coca-Cola’s marketing transformation amid agency roster shakeup

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.

How the Instagram Algorithm Works: Your Up-to-Date 2026 Guide

Learn how the Instagram algorithm ranks feed, stories, reels, and explore, plus the three signals Adam Mosseri says matter most.

Selfridges unveils city-inspired Christmas campaign across UK stores

Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’, the campaign features immersive window displays, themed dining

Nox Influencer's 2026 "Home Furnishing Industry Overseas Influencer Marketing Report": Asia-Pacific and Europe & America lead, B2B market procurement moves online, influencer marke

Home furnishing brands break through online sales barriers through influencer videos, leverage growth in the Asia-Pacific market, and combine data from different platforms and regions to drive home furnishing going global and marketing innovation.

Stop piling things on blindly! Use Google Ads' 3 major assets well to help foreign trade independent sites increase inquiry quality by 50%

Google ad display space is too small to fully explain product advantages? Don't just cram it into the headline! This article deeply breaks down the precise collaboration mechanism of three types of Google Ads assets—Sitelink, Callout, and structured snippets—in foreign trade B2B scenarios, teaching you to reduce overse

unBoxed 2026 major release · AI features make advertising simpler and more effective

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to na

Entering the category Top 10 and ranking first among new sellers: Eskute leveraged refined advertising to drive explosive growth

Keyword layering, brand advertising, and Brand Shop coordination: Eskute's path to breaking through on Walmart ebike

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

How to build your social media team for the future of marketing

It’s certainly not 2010 anymore. So why are so many businesses still resourcing social media teams as if it is? Social teams have evolved Read more... The post How to build your social media team for the future of marketing appeared first o

Affiliate Marketing: What It Is & How to Start in 2026

You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this guide, I’ll show you how to think… Read mor

OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson

OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines. The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appea

Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing

Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders wo

Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

Players will be able to interact with items inspired by the film and unlock limited avatar items.

How AB InBev built a culture of creative effectiveness that drives growth

At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of brand experiences.