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How CPG challenger brands are setting category marketing trends
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy rivals with larger media budgets.
Marketing Dive · Published 10/22/2026, 21:254 Analytics Features in Buffer That I Can't Live Without
The four social media analytics features I use every month in Buffer Insights, and how they help me plan content, adjust on the fly, measure launches, and share wins with my team
Buffer Resources · Published 10/22/2026, 21:16100 best holiday email subject lines for 2026
A good holiday email subject line can be the difference between someone opening your email and deleting it. With inboxes getting especially busy this… The post 100 best holiday email subject lines for 2026 appeared first on Omnisend Blog.
Omnisend · Published 10/22/2026, 18:30The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? In this article, you'll disco
Social Media Examiner · Published 10/22/2026, 18:00Headless Content Marketing: A New (Old) Strategy for Search
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. Forgotten
Ahrefs Blog · Published 10/22/2026, 17:29Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Modern Retail · Published 10/22/2026, 12:00Meta offers creative targeting for ads
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Social Media Today · Published 10/22/2026, 06:30Meta offers creative ad targeting for specific audiences
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Social Media Today · Published 10/22/2026, 06:30How to measure employee advocacy success in 2026
Not sure how to measure employee advocacy? Get the KPIs, benchmarks, and ROI formula to prove your program drives leads, hires, and savings. The post How to measure employee advocacy success in 2026 appeared first on Social Media Marketing
Hootsuite · Published 10/22/2026, 04:49YouTube adds temporary pause for hacked accounts
The new security feature is designed to keep creator channels safe by preventing bad actors from uploading content or starting livestreams.
Social Media Today · Published 10/22/2026, 03:37OpenAI Expands ChatGPT Ads to 26 New Countries
OpenAI says it is expanding the reach of its ChatGPT Ads to 26 new countries. The expansion brings the advertising offering to 80 countries around the world, and comes as more than 100,000 advertisers have run campaigns on ChatGPT, the arti
PYMNTS · Published 10/22/2026, 02:02What to Charge for a Sponsored Post: Real Rates From 3 Creators on Our Team
Three creators on Buffer's content team share what we actually charge for sponsored posts, from $500 text posts to a $7,000 event deal.
Buffer Resources · Published 10/22/2026, 01:2111 employee advocacy program examples for 2026
Explore 11 employee advocacy program examples, including Dell, Athletico, and Salesforce, with real results and lessons for your own program. The post 11 employee advocacy program examples for 2026 appeared first on Social Media Marketing &
Hootsuite · Published 10/22/2026, 00:33Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Retail Dive · Published 10/22/2026, 00:29Collaborate On Social Posts in Real Time with Buffer
Buffer’s improved collaboration tools bring @mentions, email alerts, live replies, and emoji reactions to Notes, so team feedback stays in one place.
Buffer Resources · Published 10/22/2026, 00:01SproutLink vs. Linktree: Which link-in-bio tool is right for your brand?
Your viral Reels and engaging carousel posts attract audiences on Instagram. But what happens when you want to get this audience to visit your Read more... The post SproutLink vs. Linktree: Which link-in-bio tool is right for your brand? ap
Sprout Social · Published 10/21/2026, 22:52AdGentic Podcast & Newsletter launches – Advertising in the age of AI agents
For years we’ve grappled with adverts, given them fancy names like Retail Media and Performance Marketing (or on marketplaces they’ve been dubbed Sponsored or Promoted products and listings), but now a new vista is opening up – Ads in your
ChannelX · Published 10/21/2026, 22:40Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
Marketing Dive · Published 10/21/2026, 22:21Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Marketing Dive · Published 10/21/2026, 22:17How to create a Black Friday social media marketing strategy
Black Friday prep is happening earlier than ever for shoppers this year. Your customers are already looking for deals online and increasingly on social Read more... The post How to create a Black Friday social media marketing strategy appea
Sprout Social · Published 10/21/2026, 22:00ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform
From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.
OpenAI News · Published 10/21/2026, 21:00New bidding and budgeting tools can transform your upcoming holiday ad strategy.
Get actionable insights on bidding and budgeting tools in the latest episode of Google's "Ads Decoded" podcast.
Google Ads & Commerce · Published 10/21/2026, 21:00Amazon DSP for Brands Under $20K a Month: A 2026 Starter Guide
Amazon DSP isn’t reserved for enterprise budgets anymore, but it isn’t free money for every seller with a live listing either. If your Sponsored Products campaigns are steady and your monthly ad spend clears somewhere around $7,000 to $10,0
SellerApp · Published 10/21/2026, 19:30Domino’s links with Minecraft to push personal pizza via gaming
The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.
Marketing Dive · Published 10/21/2026, 19:07
