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Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Marketing Dive · Published 10/28/2026, 22:12What influencer fatigue says about creator-driven marketing’s next phase
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
Marketing Dive · Published 10/28/2026, 21:39P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic
The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.
Marketing Dive · Published 10/28/2026, 21:18Sephora casts Seth Rogen for holiday ads targeted at gift-givers
“The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.
Marketing Dive · Published 10/28/2026, 19:54Email sender reputation explained: A complete guide
Email sender reputation is a score that mailbox providers assign to assess the trustworthiness of a sending domain name and IP address. It directly… The post Email sender reputation explained: A complete guide appeared first on Omnisend Blo
Omnisend · Published 10/28/2026, 17:44How to collect emails for your store: 9 proven ways
Getting people to give you their email can feel awkward, but if you know how to collect emails the right way, those signups can… The post How to collect emails for your store: 9 proven ways appeared first on Omnisend Blog.
Omnisend · Published 10/28/2026, 13:42Build, steer, and measure your campaigns with AI: What's new in Microsoft Advertising this October
Official advertising-platform update. See the original for scope, dates and product details.
Microsoft Advertising · 官方更新 · Published 2026-10-28Edits gets new Halloween-themed options
The video creation app now features spooky fonts, sound effects and animations to help creators make their projects seasonally creepy.
Social Media Today · Published 10/28/2026, 07:02LinkedIn launches data insights hub
The platform’s Economic Graph has been renamed LinkedIn Pulse and reimagined as a channel for global labor market analysis.
Social Media Today · Published 10/28/2026, 04:59Why the talent crisis in advertising is real and what comes next
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a
Modern Retail · Published 10/28/2026, 03:12Social media leadership skills for 2026
Social media leadership now means AI governance, exec reporting, and crisis readiness. Get the 5 core skills and KPIs enterprise teams use to lead in 2026. The post Social media leadership skills for 2026 appeared first on Social Media Mark
Hootsuite · Published 10/28/2026, 01:37Google Privacy Update Lets Connected Apps Shape AI Mode Ads via @sejournal, @brookeosmundson
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization. The post Google Privacy Update Lets Connected Apps Shape AI Mode Ads appeared first on Search Engine
Search Engine Journal · Published 10/28/2026, 01:11Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Retail Dive · Published 10/27/2026, 22:26Patrón embraces Día de Muertos for one-night only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
Marketing Dive · Published 10/27/2026, 22:25How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence. The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared f
Search Engine Journal · Published 10/27/2026, 22:00What McDonald’s dropping its FIFA sponsorship means for sports marketing
The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.
Marketing Dive · Published 10/27/2026, 21:15Promoted Placements beta now includes Shop Campaigns
Promoted Placements is now in beta, and it includes Shop Campaigns. When a search_catalog result comes from a merchant running Shop Campaigns, you earn the commission that merchant funds, added to Shopify's base rate. No action is required.
Shopify 开发者更新 · Published 10/27/2026, 21:00The Cat in the Hat Amazon Ads brand takeover
Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch “Open to Fun” – an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat, arriving in theate
ChannelX · Published 10/27/2026, 19:4820 best one-product Shopify stores in 2026
Key takeaways The best one-product Shopify stores succeed because they turn a single item into a full brand experience and then build a real… The post 20 best one-product Shopify stores in 2026 appeared first on Omnisend Blog.
Omnisend · Published 10/27/2026, 18:38No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing
As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv
Retail Gazette · Published 10/27/2026, 18:26Content Strategy, Behavior-Backed Ads, and Industry News
Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Content strategy tips Create better social media ads Follow
Social Media Examiner · Published 10/27/2026, 17:30Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?
The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch
雨果跨境 · Published 10/27/2026, 16:26HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!
Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!
雨果跨境 · Published 10/27/2026, 16:16Amazon advertising's new "paid review invitation" feature
Amazon advertising's new "paid review invitation" feature
雨果跨境 · Published 10/27/2026, 16:15
