Cross-border intelligence

Twitter analytics in 2026: Track and improve X performance

Twitter analytics on X made simple. See how to access data, understand metrics like engagement and impressions, and use to improve results. The post Twitter analytics in 2026: Track and improve X performance appeared first on Social Media M

How to plan social media content in 2026: 10 steps

Social media content planning without the scramble. Use this process to build a calendar, streamline approvals, and measure what works. The post How to plan social media content in 2026: 10 steps appeared first on Social Media Marketing & M

Agency Founder Touts YouTube TV Ads

Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less. The post Agency Founder Touts YouTube TV Ads appeared first on Practical Ecommerce.

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

The Junior Hiring Gap Your 2027 Marketing Budget Should Name via @sejournal, @gregjarboe

Make junior hiring an explicit part of your 2027 SEO budget, with defined learning roles and a scorecard that tracks unfilled seats. The post The Junior Hiring Gap Your 2027 Marketing Budget Should Name appeared first on Search Engine Journ

Inside Coca-Cola’s marketing transformation amid agency roster shakeup

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

How Rank Trackers Say They Handle Suspect Google Results via @sejournal, @MattGSouthern

Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results. The post How Rank Trackers Say They Handle Suspect Google Results appeared first on Searc

Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.

AI search strategy: 4 layers of brand visibility

An AI search strategy starts with diagnosis. Rewriting content won‘t help if AI can‘t reach your site or keeps describing your brand wrong.

Google Search expands agentic capabilities with information agents and Universal Cart

Google‘s information agents and Universal Cart stand to change how users discover and buy products online.

How the Instagram Algorithm Works: Your Up-to-Date 2026 Guide

Learn how the Instagram algorithm ranks feed, stories, reels, and explore, plus the three signals Adam Mosseri says matter most.

Cross-border e-commerce independent sites stand at the crossroads of AI traffic

Stop piling things on blindly! Use Google Ads' 3 major assets well to help foreign trade independent sites increase inquiry quality by 50%

Google ad display space is too small to fully explain product advantages? Don't just cram it into the headline! This article deeply breaks down the precise collaboration mechanism of three types of Google Ads assets—Sitelink, Callout, and structured snippets—in foreign trade B2B scenarios, teaching you to reduce overse

The Trend Report: How AI Is Changing Social Commerce

Explore how BigCommerce Catalog Enrichment helps merchants create richer product content, faster, to support sales during BFCM and throughout the year.

Profound vs. Scrunch: Which AEO tool fits your team?

If you’re comparing Profound vs. Scrunch, the buying decision usually comes down to where your AEO workflow stalls, not which tool tracks more answer engines. Both Profound and Scrunch measure how AI answers cite your brand, but they’re bui

How to build an AI agent: from goal to live deployment

Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can bu

Best Platforms for Custom Team Apparel and Group Orders

Compare the best platforms for custom team apparel and group orders, with Fourthwall ranked first. Find the right fit for team stores, payments, and delivery.… Continue reading Best Platforms for Custom Team Apparel and Group Orders The pos

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via @sejournal, @rollerblader

Roundups and comparison posts can still win customers, build trust, and grow audiences when you create them for readers instead of rankings. The post Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO appeared firs

David’s Bridal Plans to Spin Off Pearl in $350 Million SPAC Deal

David’s Bridal plans to separate its Pearl division, with Pearl becoming an independent public company offering a digital wedding planning, media and commerce platform, the company said in a Thursday (Oct. 22) press release. To enable this

How to build your social media team for the future of marketing

It’s certainly not 2010 anymore. So why are so many businesses still resourcing social media teams as if it is? Social teams have evolved Read more... The post How to build your social media team for the future of marketing appeared first o

Affiliate Marketing: What It Is & How to Start in 2026

You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this guide, I’ll show you how to think… Read mor

OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson

OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines. The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appea

Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

Players will be able to interact with items inspired by the film and unlock limited avatar items.