Cross-border intelligence

Choosing an AI influencer marketing platform for brand globalization: Are you buying an Agent, or a white-labeled Workflow?

In 2025, the global influencer marketing market exceeded US$32.57 billion. As "AI-driven" becomes a standard talking point, the core question for brands going global is no longer "whether to use AI," but "how to identify platforms that truly have Agent-level execution capabilities." This article provides a reference ev

Amazon AI Upgrade Launches Full-Funnel Advertising!

The core of this Amazon upgrade is the launch of Amazon Ads Agent, which integrates previously fragmented ad delivery and programmatic advertising capabilities into an AI-driven platform, and introduces full-funnel ad campaigns to help advertisers connect the marketing chain from brand exposure and consumer reach to fi

How we built ChatGPT’s novel ad stack for user trust and relevance

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Full-funnel growth has a system | Off-season growth and massive SKU management: how ZealChange optimizes full-funnel delivery

From audience reach to conversion handoff, two approaches tackle different growth challenges

AliExpress Expands YouTube Affiliate Partnership; ChatGPT Ads Continue to Iterate

Work smarter this holiday season: What’s new in Microsoft Monetize

Official advertising-platform update. See the original for scope, dates and product details.

TikTok shares Black Friday, Cyber Monday promotion tips

The app published a series of videos that examine how companies including Princess Polly, Dossier and SharkNinja have boosted their brand exposure.

TikTok shares Black Friday/Cyber Monday promotion tips

The app published a series of videos that examined how companies including Princess Polly, Dossier and SharkNinja boosted their brand exposure.

Instagram announces next phase of Rings creative talent awards

The promotional event is designed to highlight the app’s top creators, and features judges including Donatella Versace and A$AP Rocky.

YouTube inks affiliate deal with AliExpress

Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.

Courvoisier’s first global campaign in years embraces house party culture

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.

Reddit adds AI-powered ad guidance tools

The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.

SAMR Releases a Batch of Typical Cases of False Advertising in Online Food Sales (Second Batch)

Official industry reference index; publication dates differ from statistical periods; please read the original text for scope of application and detailed data.

Social media KPIs: 31 metrics to track in 2026

Not every metric is a KPI. Learn which social media KPIs to track, how to set SMART targets, and how to report results that show impact. The post Social media KPIs: 31 metrics to track in 2026 appeared first on Social Media Marketing & Mana

Google Mandates Further Verification for US and Canada Financial Ads

Google is bringing to the United States and Canada a Financial Services Verification program that already protects 2 billion internet users in 42 countries from financial scam ads, the company said in a Tuesday (Oct. 20) blog post emailed t

Expanding our defenses against financial scam ads

We’re introducing new safeguards in early 2027 to help protect people in the U.S. and Canada from financial scams.

What is social media analytics? Types, metrics, and tools in 2026

Stop guessing what works on social. This guide covers social media analytics types, metrics, strategy, and tools to help you measure ROI. The post What is social media analytics? Types, metrics, and tools in 2026 appeared first on Social Me

Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI via @sejournal, @CallRail

Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value. The post Regain Control Of Google Ads: Better Tracking, Clearer Proof Of ROI appea

Reddit Tactics, Instagram Tools, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Where to spend your time on Reddit Instagram Reels tools to

Bluesky strategy: A complete guide for brands in 2026

Curious about Bluesky? Learn how the platform works, who’s on it, and how to build a strategy that actually fits. The post Bluesky strategy: A complete guide for brands in 2026 appeared first on Social Media Marketing & Management Dashboard

13 Trending Songs on TikTok in October 2026 (+ How to Use Them)

An up-to-date list of the most viral songs and sounds on TikTok in October 2026 — and how to use them to boost your content.

Tesco launches 500-screen advertising blitz across Booker’s UK wholesale estate

Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed at attracting major brands. Booker has partnered with retail