Cross-border intelligence

No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing

As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv

Content Strategy, Behavior-Backed Ads, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Content strategy tips Create better social media ads Follow

Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?

The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch

HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!

Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!

Amazon advertising's new "paid review invitation" feature

Amazon advertising's new "paid review invitation" feature

Where does product selection, advertising, and keyword data come from? I've put together this data MCP selection guide for Amazon sellers (with prompts and tutorials)

What is MCP, and how do you use MCP correctly in your business?

What should you do to prepare for the 2026 Double 11 shopping festival? We'll explain the marketing rhythm, discount strategies, and bonus offer recommendations clearly for you!

"Double 11 seems to be losing momentum—is it still worth it for brands to invest?" In recent years, with promotions becoming routine and consumers becoming more rational, simple discounts have indeed become less effective at attracting potential customers; however, SHOPLINE's internal data shows that November 2025 is s

How do you use WhatsApp marketing tools? Six steps to complete the full process from finding customers to getting replies

Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared firs

Instagram Reels for business in 2026: Best practices + examples

Reach new audiences with Instagram Reels. See how the algorithm works, how to make and schedule a Reel, plus, free templates and examples. The post Instagram Reels for business in 2026: Best practices + examples appeared first on Social Med

Instagram features every marketer needs to know in 2026

Instagram features move fast. This 2026 guide covers 39 must-know new updates: Edits app, longer Reels, AI captions, reposts, DMs, and hidden time-savers. The post Instagram features every marketer needs to know in 2026 appeared first on So

Instagram rolls out limited Features test in the US

New long-form video formats will provide expanded ways for creators to engage with their audiences.

Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?

Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first

WATCH The Perfume Shop’s ‘Let Love Last’ Christmas campaign

The Perfume Shop has become the latest retailer to unveil its Christmas 2026 campaign, with its focus on the emotional connection between perfume and festive memories. Amy Danbrowsky, head of brand marketing at The Perfume Shop, said: “This

Publicis installs leadership atop Marcel as agentic drives growth plans

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.

Pinterest strengthens bid to media buyers with programmatic solution

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

Why Clorox shifted from creating brand campaigns to systems of relevance

CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.

Social Capture is here: turn Instagram comments and DMs into email subscribers

Your Reel is doing numbers. The comments are rolling in. Lovely. Now, how exactly do you reach those people next week, without paying the… The post Social Capture is here: turn Instagram comments and DMs into email subscribers appeared firs

Social Capture is here: turn Instagram comments and DMs into email subscribers

Your Reel is doing numbers. The comments are rolling in. Lovely. Now, how exactly do you reach those people next week, without paying the… The post Social Capture is here: turn Instagram comments and DMs into email subscribers appeared firs

17 email marketing experts worth your attention in 2026

If you’re short on ideas on how to gain conversions with email marketing, we handpicked 17 top email marketers. All of them are active… The post 17 email marketing experts worth your attention in 2026 appeared first on Omnisend Blog.

Best Amazon Marketing Agency Tools in 2026: The Stack Top Agencies Use to Manage Clients

Ask an Amazon agency how it manages twenty-five brands without letting any of them slip, and the usual answer is “We work harder than the competition,” but in reality, it is their tech stack. The Amazon marketing agency tools an agency runs

How to Schedule a Post on Facebook — for Pages, Profiles + Groups

Stay consistent and grow your audience on Facebook with these simple, time-saving scheduling tips.

Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

Omnichannel marketing statistics for ecommerce (2026)

Deloitte’s 2026 Retail Industry Outlook found that 46% of retailers are focusing on enhancing omnichannel experiences in 2026, identifying it as the number one… The post Omnichannel marketing statistics for ecommerce (2026) appeared first o