Cross-border intelligence

Tesco launches 500-screen advertising blitz across Booker’s UK wholesale estate

Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed at attracting major brands. Booker has partnered with retail

YouTube tests new Shorts incentives

The platform is experimenting with bonuses for invited creators and expanding its shopping affiliates program, as well as updating shopping analytics.

Pinterest shares festive holiday brand guide

The overview offers tips for marketers to help prepare them for peak shopping season, including a checklist for promotional success.

B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell

Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29. The post B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] appeared first on Search E

Amy’s Kitchen tackles ultra-processed food myths in national campaign

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

14 best content calendar tools for 2026

Not sure which content calendar tool to use? We compare 14 options for 2026, with pros, cons, and pricing, plus how to choose for your team. The post 14 best content calendar tools for 2026 appeared first on Social Media Marketing & Managem

How Marriott Bonvoy got scale, speed with global creator-led campaign

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

Best Claude skills for marketing and sales teams

The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call rec

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

7 Later Alternatives to Try in 2026 (Free + Paid)

Looking to move on from Later? Here are 7 Later alternatives worth trying in 2026 — free and paid options, honest pricing, and feature breakdowns.

How many followers do you need on TikTok to get paid? (2026)

Think you need 10,000 TikTok followers to get paid? Not always. Explore the different ways creators can earn in 2026. The post How many followers do you need on TikTok to get paid? (2026) appeared first on Social Media Marketing & Managemen

Can't Get Amazon ACOS Down? Let's Do the Math First

Reduce ACOS by Intercepting Competitor Traffic

Overseas influencer marketing AI Agent: after a 73% penetration rate, the next question brands should care about

The penetration rate of AI in overseas influencer marketing has reached 73%, but more than 80% of practitioners believe that achieving returns on investment has become more difficult. The problem is not whether AI is used, but at which layer it is used. This article breaks down the essential difference between AI assis

Automatically recommended Google Ads optimization suggestions—which ones are suitable to adopt, and which ones may amplify waste?

Your Google Ads Optimization Score is low—should you adopt the suggestions with one click? Don't blindly trust platform recommendations! This article deeply breaks down the screening logic for Google Ads automated suggestions in foreign trade B2B scenarios, teaching you to avoid the traps of automated keyword expansion

Overseas influencer marketing | Zheng Qinwen's "practice partner" goes viral overseas, with a unit price of over $2,000 and more than 6,000 units sold

Overseas influencer marketing | Raised over 1 billion in funding! With "glasses + drones," it wants a piece of DJI's pie!

Holiday email marketing: strategy, ideas & examples for 2026

Email works best when it stays with shoppers and guides them throughout the entire seasonal buying journey, rather than being a one-off promotional campaign.… The post Holiday email marketing: strategy, ideas & examples for 2026 appeared fi

Best Time to Post on Facebook — New Data from 14M Posts

We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.

LinkedIn adds digital business cards

The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.

Amazon DSP for New to Brand Growth Backed by SellerApp 2026 Benchmark Data

Amazon DSP for New to Brand Growth is about more than driving another purchase. New to Brand, or NTB, measures purchases from customers who have not bought from your brand on Amazon within the previous 12 months, making it one of the cleare

Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.

Content everywhere: Winning attention in a fragmented marketing landscape

Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts. The post Content everywhere: Winning attention in a fragmented marketing landscape appeared