Cross-border intelligence

How the Instagram Algorithm Works: Your Up-to-Date 2026 Guide

Learn how the Instagram algorithm ranks feed, stories, reels, and explore, plus the three signals Adam Mosseri says matter most.

Selfridges unveils city-inspired Christmas campaign across UK stores

Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’, the campaign features immersive window displays, themed dining

Nox Influencer's 2026 "Home Furnishing Industry Overseas Influencer Marketing Report": Asia-Pacific and Europe & America lead, B2B market procurement moves online, influencer marke

Home furnishing brands break through online sales barriers through influencer videos, leverage growth in the Asia-Pacific market, and combine data from different platforms and regions to drive home furnishing going global and marketing innovation.

Stop piling things on blindly! Use Google Ads' 3 major assets well to help foreign trade independent sites increase inquiry quality by 50%

Google ad display space is too small to fully explain product advantages? Don't just cram it into the headline! This article deeply breaks down the precise collaboration mechanism of three types of Google Ads assets—Sitelink, Callout, and structured snippets—in foreign trade B2B scenarios, teaching you to reduce overse

unBoxed 2026 major release · AI features make advertising simpler and more effective

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to na

Entering the category Top 10 and ranking first among new sellers: Eskute leveraged refined advertising to drive explosive growth

Keyword layering, brand advertising, and Brand Shop coordination: Eskute's path to breaking through on Walmart ebike

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

How to build your social media team for the future of marketing

It’s certainly not 2010 anymore. So why are so many businesses still resourcing social media teams as if it is? Social teams have evolved Read more... The post How to build your social media team for the future of marketing appeared first o

Affiliate Marketing: What It Is & How to Start in 2026

You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this guide, I’ll show you how to think… Read mor

OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads via @sejournal, @brookeosmundson

OpenAI explains how a custom LLM orchestrator interprets multi-turn conversations, nominates ads for auction, and drops placements that miss response deadlines. The post OpenAI Details How ChatGPT’s LLM Ad Stack Selects And Serves Ads appea

Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing

Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders wo

Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film

Players will be able to interact with items inspired by the film and unlock limited avatar items.

How AB InBev built a culture of creative effectiveness that drives growth

At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of brand experiences.

How CPG challenger brands are setting category marketing trends

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy rivals with larger media budgets.

4 Analytics Features in Buffer That I Can't Live Without

The four social media analytics features I use every month in Buffer Insights, and how they help me plan content, adjust on the fly, measure launches, and share wins with my team

100 best holiday email subject lines for 2026

A good holiday email subject line can be the difference between someone opening your email and deleting it. With inboxes getting especially busy this… The post 100 best holiday email subject lines for 2026 appeared first on Omnisend Blog.

The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat that success? In this article, you'll disco

Headless Content Marketing: A New (Old) Strategy for Search

Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format controlled entirely by a third party. Forgotten

Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures

In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.

Meta offers creative targeting for ads

The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

Meta offers creative ad targeting for specific audiences

The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.

How to measure employee advocacy success in 2026

Not sure how to measure employee advocacy? Get the KPIs, benchmarks, and ROI formula to prove your program drives leads, hires, and savings. The post How to measure employee advocacy success in 2026 appeared first on Social Media Marketing

YouTube adds temporary pause for hacked accounts

The new security feature is designed to keep creator channels safe by preventing bad actors from uploading content or starting livestreams.