Cross-border intelligence

OpenAI Expands ChatGPT Ads to 26 New Countries

OpenAI says it is expanding the reach of its ChatGPT Ads to 26 new countries. The expansion brings the advertising offering to 80 countries around the world, and comes as more than 100,000 advertisers have run campaigns on ChatGPT, the arti

What to Charge for a Sponsored Post: Real Rates From 3 Creators on Our Team

Three creators on Buffer's content team share what we actually charge for sponsored posts, from $500 text posts to a $7,000 event deal.

11 employee advocacy program examples for 2026

Explore 11 employee advocacy program examples, including Dell, Athletico, and Salesforce, with real results and lessons for your own program. The post 11 employee advocacy program examples for 2026 appeared first on Social Media Marketing &

Target unwraps high-concept holiday ads focused on gift-giving academy

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

Collaborate On Social Posts in Real Time with Buffer

Buffer’s improved collaboration tools bring @mentions, email alerts, live replies, and emoji reactions to Notes, so team feedback stays in one place.

SproutLink vs. Linktree: Which link-in-bio tool is right for your brand?

Your viral Reels and engaging carousel posts attract audiences on Instagram. But what happens when you want to get this audience to visit your Read more... The post SproutLink vs. Linktree: Which link-in-bio tool is right for your brand? ap

AdGentic Podcast & Newsletter launches – Advertising in the age of AI agents

For years we’ve grappled with adverts, given them fancy names like Retail Media and Performance Marketing (or on marketplaces they’ve been dubbed Sponsored or Promoted products and listings), but now a new vista is opening up – Ads in your

Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.

Target unwraps high-concept holiday ads focused on gift-giving academy

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

How to create a Black Friday social media marketing strategy

Black Friday prep is happening earlier than ever for shoppers this year. Your customers are already looking for deals online and increasingly on social Read more... The post How to create a Black Friday social media marketing strategy appea

ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform

From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.

New bidding and budgeting tools can transform your upcoming holiday ad strategy.

Get actionable insights on bidding and budgeting tools in the latest episode of Google's "Ads Decoded" podcast.

Amazon DSP for Brands Under $20K a Month: A 2026 Starter Guide

Amazon DSP isn’t reserved for enterprise budgets anymore, but it isn’t free money for every seller with a live listing either. If your Sponsored Products campaigns are steady and your monthly ad spend clears somewhere around $7,000 to $10,0

Domino’s links with Minecraft to push personal pizza via gaming

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

Choosing an AI influencer marketing platform for brand globalization: Are you buying an Agent, or a white-labeled Workflow?

In 2025, the global influencer marketing market exceeded US$32.57 billion. As "AI-driven" becomes a standard talking point, the core question for brands going global is no longer "whether to use AI," but "how to identify platforms that truly have Agent-level execution capabilities." This article provides a reference ev

Amazon AI Upgrade Launches Full-Funnel Advertising!

The core of this Amazon upgrade is the launch of Amazon Ads Agent, which integrates previously fragmented ad delivery and programmatic advertising capabilities into an AI-driven platform, and introduces full-funnel ad campaigns to help advertisers connect the marketing chain from brand exposure and consumer reach to fi

How we built ChatGPT’s novel ad stack for user trust and relevance

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Full-funnel growth has a system | Off-season growth and massive SKU management: how ZealChange optimizes full-funnel delivery

From audience reach to conversion handoff, two approaches tackle different growth challenges

AliExpress Expands YouTube Affiliate Partnership; ChatGPT Ads Continue to Iterate

Work smarter this holiday season: What’s new in Microsoft Monetize

Official advertising-platform update. See the original for scope, dates and product details.

TikTok shares Black Friday, Cyber Monday promotion tips

The app published a series of videos that examine how companies including Princess Polly, Dossier and SharkNinja have boosted their brand exposure.

TikTok shares Black Friday/Cyber Monday promotion tips

The app published a series of videos that examined how companies including Princess Polly, Dossier and SharkNinja boosted their brand exposure.

Instagram announces next phase of Rings creative talent awards

The promotional event is designed to highlight the app’s top creators, and features judges including Donatella Versace and A$AP Rocky.

YouTube inks affiliate deal with AliExpress

Creators will be able to tag the company’s products in their videos and earn commissions for any resulting sales.