Cross-border intelligence

B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell

Learn how to choose B2B marketing channels, fund a trial campaign and measure results with CallRail and Matter Made on October 29. The post B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] appeared first on Search E

Amy’s Kitchen tackles ultra-processed food myths in national campaign

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Beware of AI Content for SEO

Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust. The post Beware of AI Content for SEO appeared first on Practical Ecommerce.

DeepSeek Opens Its In-House Search Engine To Developers via @sejournal, @MattGSouthern

A Chinese AI lab opened its search engine to developers. Each result carries a page-level authority tier, and DeepSeek says it filters GEO manipulation. The post DeepSeek Opens Its In-House Search Engine To Developers appeared first on Sear

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

14 best content calendar tools for 2026

Not sure which content calendar tool to use? We compare 14 options for 2026, with pros, cons, and pricing, plus how to choose for your team. The post 14 best content calendar tools for 2026 appeared first on Social Media Marketing & Managem

It Knew Every Word via @sejournal, @pedrodias

A model can recite your brand’s description and still fail the buyer’s question. Research on training data shows why “knowing” is the hard part. The post It Knew Every Word appeared first on Search Engine Journal.

How Marriott Bonvoy got scale, speed with global creator-led campaign

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

Best Claude skills for marketing and sales teams

The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call rec

What actually happened when our blog went AI-first: A manager's account

When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And whil

AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds via @sejournal, @MattGSouthern

Researchers posted about a made-up concept on sites AI search tools cite. Four English-web tools cited it within a week. Other topics mostly didn't land. The post AI Search Tools Cited A Made-Up Concept Within A Week, Paper Finds appeared f

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

Treso Wants Financial Products to Pay for Doctors’ Software

Independent medical practices operate like small businesses, but the financial tools available to them rarely account for how healthcare works. Physicians must manage insurance reimbursements, medical supplies and operating expenses across

7 Later Alternatives to Try in 2026 (Free + Paid)

Looking to move on from Later? Here are 7 Later alternatives worth trying in 2026 — free and paid options, honest pricing, and feature breakdowns.

The New Rules Of Journalist Outreach, Based On Millions Of Emails

Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries. The post The New Rules Of Journalist Outreach, Based On Millions O

Holiday email marketing: strategy, ideas & examples for 2026

Email works best when it stays with shoppers and guides them throughout the entire seasonal buying journey, rather than being a one-off promotional campaign.… The post Holiday email marketing: strategy, ideas & examples for 2026 appeared fi

Best Time to Post on Facebook — New Data from 14M Posts

We analyzed 14 million Facebook posts to pinpoint the best time to post on Facebook, the best day to post on Facebook, and which days and times are best avoided.

Temu Pays $3 Million to Settle Texas Data Privacy and Safety Claims

The Chinese-owned marketplace agreed to store US shopper data on domestic servers and run annual independent product safety audits.

How BigCommerce Catalog Enrichment Can Help You Sell More on BFCM and Beyond

Stripe survey: Four trends reshaping how SaaS platforms compete in the AI era

AI is creating more SaaS competition, and platforms are feeling the pressure. A Stripe survey of 200 platform leaders shows how they plan to evolve pricing, grow revenue, and retain customers.

Meta outlines Muse AI use cases for businesses

The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.

LinkedIn adds digital business cards

The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.

OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds via @sejournal, @MattGSouthern

A paper tested whether Google results and OpenAI's API can stand in for ChatGPT's citations. They matched cited sites more often than the exact pages. The post OpenAI’s API Only Partly Matched ChatGPT’s Citations, Paper Finds appeared first