Cross-border intelligence

After reading through 1,700+ Amazon reviews one by one, he handed this method to AI

From product innovation and user review analysis to digital employees, AI is changing how companies grow.

Amazon Tells Engineers Outcomes, Not Tokenmaxxing, Define AI Success

For software engineers and managers, the way to determine good artificial intelligence (AI)-powered engineering practices is through long-term outcomes, Terk Terkowitz, vice president and distinguished engineer, Worldwide Amazon Stores, wro

Amazon Business targets procurement efficiency with new AI and reporting features

Almost one year after Amazon Business unveiled its Amazon Business Assistant in 2025, the business-to-business (B2B)-focused side of Amazon announced two ways in which it will seek to improve procurement for the buyers that it serves. The n

Announcing SOCI-indexed images for faster SageMaker AI jobs

Seekable OCI (SOCI) indexing for Amazon SageMaker AI training and processing jobs takes full container image download off the critical path. SageMaker AI lazy-loads your image to start containers in seconds instead of minutes, with no chang

Fix evaluation bias to unlock better models on Amazon Bedrock

Property Finder found that 96.8% of their vision-AI evaluation labels were inherited from the incumbent model, hiding its true accuracy. See how they built unbiased ground truth, applied evolutionary prompt optimization, and selected a more

Exowatt beats frontier models on accuracy with SageMaker serverless model customization

In this post, we show how Exowatt used Amazon SageMaker AI serverless model customization to build a repeatable AI pipeline that produces task-specific fine-tuned models for two deployment targets, edge and cloud, achieving higher accuracy

Amazon Business Debuts New Procurement Tools

Amazon Business has rolled out a pair of tools designed for procurement professionals. First up is Amazon Business Value Intelligence, which “quantifies cost savings, operational efficiency, and purchase compliance in a single, complete vie

UPS gears up for peak season with less Amazon volume in tow

The carrier expects U.S. volume to dip year over year in Q4, but packages from other customer segments are projected to boost revenue.

The Cat in the Hat Amazon Ads brand takeover

Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch “Open to Fun” – an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat, arriving in theate

Amazon GTO is here! One submission covers 16 marketplaces

In 2027, start a global business with Amazon and AI

Amazon launches seller workflow AI—AI can already handle these 5 tasks for you

Will operations roles be replaced?

Amazon Seller Central adds real-time chat—3 things sellers should note before activating it!

Recently, some Amazon sellers have noticed a new feature in their seller central backend — "Enable Live Chat." The feature currently carries a Beta label and is in a limited gray-release testing phase, so not all sellers can see it. For sellers, this feature may bring a new channel for communicating with buyers, but it

Amazon advertising's new "paid review invitation" feature

Amazon advertising's new "paid review invitation" feature

Effective December 1! Individuals registering Hong Kong and other overseas companies will be included in outbound investment management—Amazon sellers should pay attention

What bosses should see is never just a policy, but a signal~

Amazon Seller Central launches Seller-Assistant Workflows

Amazon Seller Central launches Seller-Assistant Workflows

Where does product selection, advertising, and keyword data come from? I've put together this data MCP selection guide for Amazon sellers (with prompts and tutorials)

What is MCP, and how do you use MCP correctly in your business?

Several recent major changes at Amazon that sellers need to watch

Sellers are watching

How to choose an Amazon IOR? US or foreign? Pitfall avoidance under the new rules!

The US government is formulating new import rules under EO 14411, and in the future will impose varying levels of compliance requirements depending on whether your Importer of Record (IOR) is a "US entity" or a "foreign entity."

Half of the Amazon reviews you analyze may be "fake samples" | Understanding Reviews Series 07

If the samples aren't clean, the entire analysis is wasted