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Amazon remains the top marketplace in Germany as rivals gain ground
Amazon is still the top marketplace in Germany, taking around 63 percent of online retail. But a new IFH KÖLN study shows the market around it is changing: rivals are increasingly sharing in the growth, and groceries could become Amazon’s n
E-commerce Germany · Published 10/12/2026, 17:03Amazon’s Global Standing: Market Strongholds and Competitive Edge
Amazon is the world's largest marketplace, but 80% of its GMV comes from just five countries. Outside them, rivals set the rules. Here's where Amazon dominates, where it doesn't, and why based on data from ECDB. (Ad) The post Amazon’s Globa
E-commerce Germany · Published 10/07/2026, 19:18