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Fresh intelligence
Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts. The post Content everywhere: Winning attention in a fragmented marketing landscape appeared
MarTech · Published 10/17/2026, 02:56HubSpot’s Unbound 2026: The big announcements and updates
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you. The post HubSpot’s Unbound 2026: The big announcements and updates appeared first on MarTech.
MarTech · Published 10/16/2026, 21:40Adding AI or headcount won’t fix a marketing skills gap
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap. The post Adding AI or headcount won’t fix a marketing skills gap appeared first on MarTech.
MarTech · Published 10/16/2026, 20:53Email marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility. The post Email marketing’s history can guide AI governance appeared first on MarTech.
MarTech · Published 10/16/2026, 20:46Retail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.
MarTech · Published 10/16/2026, 20:30HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control. The post HubSpot adds spending controls and flexible billing as AI usage grows appeared first on Mar
MarTech · Published 10/15/2026, 23:47The latest AI-powered martech news and releases
Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers. The post The latest AI-powered martech news and releases appeared first on MarTech.
MarTech · Published 10/15/2026, 23:45The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.
MarTech · Published 10/15/2026, 20:17Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.
MarTech · Published 10/15/2026, 20:06In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships. The post In B2B, influencer marketing takes on a different look appeared first
MarTech · Published 10/15/2026, 20:00
