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Instagram rolls out limited Features test in the US
New long-form video formats will provide expanded ways for creators to engage with their audiences.
Social Media Today · Published 10/27/2026, 03:05X provides holiday campaign tips
The platform recommended keeping ads short, using natural language and featuring clear calls to action.
Social Media Today · Published 10/26/2026, 06:17Meta says advertisers should let campaigns gather data
The company’s new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.
Social Media Today · Published 10/26/2026, 06:11Meta delays business terms update over data scraping concerns
The company’s latest commercial services agreement has been postponed while regulators in the EU and the U.K. get clarity, according to Reuters.
Social Media Today · Published 10/26/2026, 04:53Google adds brand management tools to Gemini
The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.
Social Media Today · Published 10/23/2026, 03:25Meta offers creative targeting for ads
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Social Media Today · Published 10/22/2026, 06:30Meta offers creative ad targeting for specific audiences
The company added a new feature that will allow third-party platforms to tailor age ranges and gender details for different elements in a promotional campaign.
Social Media Today · Published 10/22/2026, 06:30YouTube shares data on how creators are using AI
A new study commissioned by the platform found that nearly two-thirds of people posting videos wanted to insert themselves into the content using artificial intelligence.
Social Media Today · Published 10/22/2026, 04:00YouTube adds temporary pause for hacked accounts
The new security feature is designed to keep creator channels safe by preventing bad actors from uploading content or starting livestreams.
Social Media Today · Published 10/22/2026, 03:37Instagram announces next phase of Rings creative talent awards
The promotional event is designed to highlight the app’s top creators, and features judges including Donatella Versace and A$AP Rocky.
Social Media Today · Published 10/21/2026, 05:23Reddit adds AI-powered ad guidance tools
The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.
Social Media Today · Published 10/21/2026, 03:26YouTube tests new Shorts incentives
The platform is experimenting with bonuses for invited creators and expanding its shopping affiliates program, as well as updating shopping analytics.
Social Media Today · Published 10/20/2026, 06:37Pinterest shares festive holiday brand guide
The overview offers tips for marketers to help prepare them for peak shopping season, including a checklist for promotional success.
Social Media Today · Published 10/20/2026, 06:34Meta outlines Muse AI use cases for businesses
The company has shared info on some of the more common business use cases for its Muse AI tools based on examples it's seen thus far.
Social Media Today · Published 10/19/2026, 04:47LinkedIn adds digital business cards
The platform is rolling out personalized, scannable displays that can be added to users’ digital wallets and used to facilitate offline connections.
Social Media Today · Published 10/19/2026, 04:37Meta adds audio links and reference Reels to Edits
The company continues to build out its video editing app with custom kit options and additional insights for creators.
Social Media Today · Published 10/16/2026, 06:00LinkedIn adds new creator monetization options
The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.
Social Media Today · Published 10/16/2026, 04:31Meta offers enhanced ad campaign exposure
At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.
Social Media Today · Published 10/16/2026, 03:34Snap reports on Snap Map data for brands
The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.
Social Media Today · Published 10/15/2026, 06:13
