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Fresh intelligence
Banana Republic debuts TikTok content series in bid for younger shoppers
The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.
Marketing Dive · Published 10/22/2026, 22:00Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Marketing Dive · Published 10/21/2026, 22:17Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Marketing Dive · Published 10/15/2026, 23:27
