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Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround
Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.
Modern Retail · Published 10/27/2026, 22:00Why returns are becoming a bigger focus for TikTok Shop and DoorDash
More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.
Modern Retail · Published 10/26/2026, 22:00How QVC is building a flywheel across TikTok and TV ahead of the holidays
From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season.
Modern Retail · Published 10/26/2026, 12:00Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet
It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.
Modern Retail · Published 10/20/2026, 22:00Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
Modern Retail · Published 10/16/2026, 12:00
