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AI Share of Voice: What It Is, How to Measure It, and What It Actually Tells You
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your competitors. But the number… Read more ›
Ahrefs Blog · Published 10/22/2026, 17:14AI Overviews Currently Appear for 83% of Branded Searches
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like W
Ahrefs Blog · Published 10/02/2026, 19:3369% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)
301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used mod
Ahrefs Blog · Published 09/30/2026, 23:56AI Visibility Data Paralysis: How to Get Unstuck
Your brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even struggle to access your content in the first
Ahrefs Blog · Published 09/30/2026, 23:42
