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Fresh intelligence
How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only
Ahrefs Blog · Published 10/12/2026, 16:55How to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›
Ahrefs Blog · Published 10/07/2026, 00:00AI Search ROI Is Messy. Here’s How to Measure It Anyway
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why big
Ahrefs Blog · Published 10/06/2026, 23:51
