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Zooplus marketplace launches in Spain
German online pet supply store Zooplus has expanded its marketplace to Spain. The Spanish platform went live with 10,000 new products. It is the third market where Zooplus has expanded its marketplace model to. In 2024, Zooplus already anno
Ecommerce News Europe · Published 10/26/2026, 21:46Record number of counterfeit products intercepted in EU
Customs authorities and other enforcement agencies in the EU intercepted a record 196 million suspected counterfeit items last year, with a total estimated value of 6.3 billion euros. That is 67 percent more than in 2024. This is according
Ecommerce News Europe · Published 10/26/2026, 20:58Austrians spent 16% of retail expenditure online
In 2025, more than 16 percent of Austrian consumer spending in retail was generated online. A year earlier, the online share of consumer retail spending came to 14.9 percent. This brings the market volume of ecommerce in the country in 2025
Ecommerce News Europe · Published 10/23/2026, 18:28EU wants to simplify waste legislation for SMEs
The European Parliament wants to reduce the administrative burden on SMEs in regards to waste legislation. It wants to exempt small companies from the obligation of appointing a representative for waste legislation compliance in each EU-mem
Ecommerce News Europe · Published 10/22/2026, 22:37German SMEs generate over 20 billion euros in sales on Amazon
German SMEs generated more than 20 billion euros in sales through Amazon last year. Of this amount, 5.9 billion euros came from cross-border sales, according to the company. France, Austria, Italy, the United States and Spain were the main
Ecommerce News Europe · Published 10/22/2026, 19:44Allegro opens to consumers in Ukraine
Polish online marketplace Allegro is opening up its platform to consumers in Ukraine. It is not launching a local marketplace in the country. Instead, products can be ordered and shipped through the Polish website. This was announced by the
Ecommerce News Europe · Published 10/20/2026, 21:41UK plans to extend VAT liability for marketplaces
The government of the United Kingdom wants to make marketplaces responsible for collecting VAT on sales by larger domestic sellers. The proposed measure could raise up to 1 billion pounds a year for the Treasury, with the additional revenue
Ecommerce News Europe · Published 10/19/2026, 20:5780% of marketplace GMV in Europe come from cross-border transactions
The 100 biggest marketplaces that are active in Europe are expected to generate a gross merchandise volume (GMV) of 175.8 billion euros. And 79.5 percent of that is generated by cross-border sales. The cross-border market share is expected
Ecommerce News Europe · Published 10/15/2026, 15:30Asian marketplaces lose market share in Germany
German sales for Shein, Temu and AliExpress have dropped 35.5 percent in the third quarter, compared to that same period in 2025. The total sales came to 566 million euros. As a result, the market share has fallen to 3.1 percent. A quarter
Ecommerce News Europe · Published 10/12/2026, 22:19Ikea expands second-hand marketplace
Furniture retailer Ikea is expanding its pre-owned marketplace to three new markets. It is launching in the United Kingdom, Ireland and Germany. This brings the total active markets to nine. It is also starting a buyback service in Portugal
Ecommerce News Europe · Published 10/12/2026, 20:34EU wants to introduce another parcel tax
The European Commission is working on a new fee for packages from outside the EU. This surveillance fee is intended to facilitate better product inspections. The fee will be in addition to the 3-euro import duty and the upcoming 2-euro fee
Ecommerce News Europe · Published 10/09/2026, 22:17Swedish ecommerce grew 8% in Q2
Online sales in Sweden in the second quarter have increased 8 percent compared to the same period last year. All online sectors showed growth. It remains to be seen if this trend will continue the rest of the year. This is according to Post
Ecommerce News Europe · Published 10/09/2026, 21:19Amazon holds 63% of German online retail
Including its marketplace, Amazon has a 63 percent share of Germany’s online retail market. Almost all German online shoppers buy from Amazon, which also has a major impact on physical retail. The company directly or indirectly influences 4
Ecommerce News Europe · Published 10/08/2026, 16:17TikTok Shop still much bigger in the UK than elsewhere in Europe
TikTok Shop generates far more sales in the United Kingdom than in other European countries. This year, the platform’s gross merchandise value (GMV) in its pioneering European market is expected to rise to almost 5 billion euros. That is ac
Ecommerce News Europe · Published 10/05/2026, 20:48Over 90% of purchases abroad made on Temu, Shein or AliExpress
Nine out of ten euros of online spending that left the European Union in 2025 went to Temu, Shein and AliExpress. In that year, 49.7 billion euros were spent on those platforms. In total, Europeans spent 55.1 billion euros abroad on physica
Ecommerce News Europe · Published 10/02/2026, 21:37Free returns on the rise in DACH region
In the summer of 2026, up to 66.7 percent of retailers in Austria, Germany and Switzerland said that they have a maximum item-related return rate of 10 percent. The amount of retailers with return rates over 20 percent has decreased to 23.6
Ecommerce News Europe · Published 10/02/2026, 17:46Industry criticizes national parcel levy in Austria
As of today, Austria has introduced a national levy of 2 euros per parcel for large online sellers. The measure applies to online stores and marketplaces generating more than 100 million euros in annual sales to customers in the country. Th
Ecommerce News Europe · Published 10/01/2026, 21:52
