Cross-border intelligence

How to create Claude skills: What your team actually needs

Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time.

How to identify content gaps for AI visibility

Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned

Which AI prompts should you track? A practical guide

For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer stages, personas, and priority markets. Don’t fall into the trap of tracking eve

8 LLM visibility tools to track your brand across answer engines

Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of the time, meaning they often get what th

How to build an AI agent: from goal to live deployment

Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can bu

What actually happened when our blog went AI-first: A manager's account

When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And whil

Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, m

AI agents for digital marketing: How to scale campaign execution without scaling headcount