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Consumer brands increase ad spend despite slower growth as retail media gains ground
Consumer goods brands are increasing advertising investment even as sales growth slows, with retail media emerging as a key beneficiary of the shift. The post Consumer brands increase ad spend despite slower growth as retail media gains gro
InternetRetailing · Published 10/16/2026, 18:21Beyond sponsored ads: how Commerce Media turns connected data into better decisions
João Werner, CEO of VTEX Ads Platform explores the evolution of Commerce Media. The post Beyond sponsored ads: how Commerce Media turns connected data into better decisions appeared first on InternetRetailing.
InternetRetailing · Published 10/16/2026, 00:55
