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Patrón embraces Día de Muertos for one-night only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
Marketing Dive · Published 10/27/2026, 22:25What McDonald’s dropping its FIFA sponsorship means for sports marketing
The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.
Marketing Dive · Published 10/27/2026, 21:15Publicis installs leadership atop Marcel as agentic drives growth plans
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.
Marketing Dive · Published 10/26/2026, 23:01Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Marketing Dive · Published 10/26/2026, 22:40Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Marketing Dive · Published 10/26/2026, 22:18Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Marketing Dive · Published 10/26/2026, 18:00The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Marketing Dive · Published 10/26/2026, 17:00Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media
The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.
Marketing Dive · Published 10/23/2026, 22:26Inside Coca-Cola’s marketing transformation amid agency roster shakeup
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.
Marketing Dive · Published 10/23/2026, 21:33Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.
Marketing Dive · Published 10/23/2026, 19:00Warner Bros. stirs up ‘The Cat in the Hat’ mayhem on Roblox ahead of film
Players will be able to interact with items inspired by the film and unlock limited avatar items.
Marketing Dive · Published 10/23/2026, 00:26How AB InBev built a culture of creative effectiveness that drives growth
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of brand experiences.
Marketing Dive · Published 10/22/2026, 21:47How CPG challenger brands are setting category marketing trends
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding innovative ways to take market share from legacy rivals with larger media budgets.
Marketing Dive · Published 10/22/2026, 21:25Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
Marketing Dive · Published 10/21/2026, 22:21Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Marketing Dive · Published 10/21/2026, 22:17Domino’s links with Minecraft to push personal pizza via gaming
The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.
Marketing Dive · Published 10/21/2026, 19:07Courvoisier’s first global campaign in years embraces house party culture
The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.
Marketing Dive · Published 10/21/2026, 03:40Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?
A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back.
Marketing Dive · Published 10/20/2026, 22:49Amy’s Kitchen tackles ultra-processed food myths in national campaign
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
Marketing Dive · Published 10/20/2026, 00:00Billion Dollar Boy Group bets B2B is creator marketing’s next big wave
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
Marketing Dive · Published 10/19/2026, 23:00How marketers can optimize their media mix as confidence takes a turn
Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.
Marketing Dive · Published 10/19/2026, 23:00How Marriott Bonvoy got scale, speed with global creator-led campaign
Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.
Marketing Dive · Published 10/19/2026, 21:47Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
Marketing Dive · Published 10/19/2026, 21:01Optimizing ad spend ahead of Black Friday: What the numbers say
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Marketing Dive · Published 10/16/2026, 20:00
