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Fresh intelligence
Why the talent crisis in advertising is real and what comes next
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a
Modern Retail · Published 10/28/2026, 03:12Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround
Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.
Modern Retail · Published 10/27/2026, 22:00Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail.
Modern Retail · Published 10/27/2026, 12:00Why returns are becoming a bigger focus for TikTok Shop and DoorDash
More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.
Modern Retail · Published 10/26/2026, 22:00How QVC is building a flywheel across TikTok and TV ahead of the holidays
From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season.
Modern Retail · Published 10/26/2026, 12:00Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year
Retailers and logistics players are taking a more surgical approach to holiday hiring with flexible staffing and a focus on logistics cross-training in anticipation of a $1 trillion sales season.
Modern Retail · Published 10/26/2026, 12:00The rise of ‘Adultoween’ and how adults are driving Halloween spending
Adults are fueling $13.5 billion in Halloween spending thanks to the rise of "Adultoween," growing seasonal categories like home decor, and food and beverage.
Modern Retail · Published 10/24/2026, 12:00Why holiday returns demand fresh thinking from retailers
Tony D’Onofrio, president, Sensormatic Solutions The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holi
Modern Retail · Published 10/23/2026, 22:45Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to na
Modern Retail · Published 10/23/2026, 12:00Big-Box Briefing: How brands are juggling new marketplaces this holiday season
As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like
Modern Retail · Published 10/22/2026, 22:00AI boosts discovery but reviews still seal the deal, new research shows
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.
Modern Retail · Published 10/22/2026, 12:00Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Modern Retail · Published 10/22/2026, 12:00Kohl’s leans into clearer pricing, gift bundles and Uber Eats for the holidays
Kohl's is emphasizing deeper discounts and delivery capabilities in its pitch to cash-strapped shoppers this holiday season.
Modern Retail · Published 10/22/2026, 04:59Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season.
Modern Retail · Published 10/21/2026, 18:00Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet
It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.
Modern Retail · Published 10/20/2026, 22:00PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
Modern Retail · Published 10/20/2026, 12:00Nearly 30% of holiday budgets expected to be spent by the end of October
According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest l
Modern Retail · Published 10/19/2026, 22:00Love Actually’ reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch
Launching October 19, Anthropologie's holiday spotlights products ranging from travel outfits to partywear to pajamas. But Anthropologie is also pairing that broader holiday wardrobe with more home collaborations and a new DoorDash partners
Modern Retail · Published 10/19/2026, 18:00NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’
NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck."
Modern Retail · Published 10/19/2026, 12:00Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo
Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.
Modern Retail · Published 10/17/2026, 12:00Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales.
Modern Retail · Published 10/16/2026, 12:00Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,
Modern Retail · Published 10/16/2026, 12:00Big-Box Briefing: What’s fueling Albertsons’ identity crisis as it accelerates turnaround efforts
The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons' second-quarter earnings call on Tuesday was still unusually dour.
Modern Retail · Published 10/15/2026, 22:00Why Bogg is moving beyond its signature EVA beach bag
Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote.
Modern Retail · Published 10/15/2026, 18:00
