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Fresh intelligence
Why the talent crisis in advertising is real and what comes next
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a
Modern Retail · Published 10/28/2026, 03:12Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Ahead of this year’s holiday shopping season, Walmart’s sales team has begun directly approaching brand clients offering on-site brand lift studies. Three agency execs told Digiday they’ve had multiple clients approached, but declined to na
Modern Retail · Published 10/23/2026, 12:00Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Modern Retail · Published 10/22/2026, 12:00Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo
Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.
Modern Retail · Published 10/17/2026, 12:00Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,
Modern Retail · Published 10/16/2026, 12:00
