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Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Retail Dive · Published 10/27/2026, 22:26Target unwraps high-concept holiday ads focused on gift-giving academy
Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.
Retail Dive · Published 10/22/2026, 00:29Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
Retail Dive · Published 10/20/2026, 22:44
