Cross-border intelligence

Why the talent crisis in advertising is real and what comes next

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a

Social media leadership skills for 2026

Social media leadership now means AI governance, exec reporting, and crisis readiness. Get the 5 core skills and KPIs enterprise teams use to lead in 2026. The post Social media leadership skills for 2026 appeared first on Social Media Mark

Google Privacy Update Lets Connected Apps Shape AI Mode Ads via @sejournal, @brookeosmundson

Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization. The post Google Privacy Update Lets Connected Apps Shape AI Mode Ads appeared first on Search Engine

Walmart’s chief marketer breaks down retailer’s Muppet-fueled holiday campaign

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

Patrón embraces Día de Muertos for one-night only comedy show

The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.

How I Decide Where The Next $100,000 Of Marketing Budget Should Go

Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence. The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared f

What McDonald’s dropping its FIFA sponsorship means for sports marketing

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.

Promoted Placements beta now includes Shop Campaigns

Promoted Placements is now in beta, and it includes Shop Campaigns. When a search_catalog result comes from a merchant running Shop Campaigns, you earn the commission that merchant funds, added to Shopify's base rate. No action is required.

The Cat in the Hat Amazon Ads brand takeover

Warner Bros. Pictures Animation and Amazon Ads have teamed up to launch “Open to Fun” – an immersive, multi-channel campaign to celebrate the theatrical release of the new full-length animated feature, The Cat in the Hat, arriving in theate

20 best one-product Shopify stores in 2026

Key takeaways The best one-product Shopify stores succeed because they turn a single item into a full brand experience and then build a real… The post 20 best one-product Shopify stores in 2026 appeared first on Omnisend Blog.

No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing

As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv

Content Strategy, Behavior-Backed Ads, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Content strategy tips Create better social media ads Follow

Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?

The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch

HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!

Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!

Amazon advertising's new "paid review invitation" feature

Amazon advertising's new "paid review invitation" feature

Where does product selection, advertising, and keyword data come from? I've put together this data MCP selection guide for Amazon sellers (with prompts and tutorials)

What is MCP, and how do you use MCP correctly in your business?

What should you do to prepare for the 2026 Double 11 shopping festival? We'll explain the marketing rhythm, discount strategies, and bonus offer recommendations clearly for you!

"Double 11 seems to be losing momentum—is it still worth it for brands to invest?" In recent years, with promotions becoming routine and consumers becoming more rational, simple discounts have indeed become less effective at attracting potential customers; however, SHOPLINE's internal data shows that November 2025 is s

How do you use WhatsApp marketing tools? Six steps to complete the full process from finding customers to getting replies

Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared firs

Instagram Reels for business in 2026: Best practices + examples

Reach new audiences with Instagram Reels. See how the algorithm works, how to make and schedule a Reel, plus, free templates and examples. The post Instagram Reels for business in 2026: Best practices + examples appeared first on Social Med

Instagram features every marketer needs to know in 2026

Instagram features move fast. This 2026 guide covers 39 must-know new updates: Edits app, longer Reels, AI captions, reposts, DMs, and hidden time-savers. The post Instagram features every marketer needs to know in 2026 appeared first on So

Instagram rolls out limited Features test in the US

New long-form video formats will provide expanded ways for creators to engage with their audiences.

Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?

Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first

WATCH The Perfume Shop’s ‘Let Love Last’ Christmas campaign

The Perfume Shop has become the latest retailer to unveil its Christmas 2026 campaign, with its focus on the emotional connection between perfume and festive memories. Amy Danbrowsky, head of brand marketing at The Perfume Shop, said: “This