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Fresh intelligence
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced Instacart deal shows that delivery platforms are shifting further into retail tech, ads and data-driven shopping.
Modern Retail · Published 11/03/2026, 13:00More than half of online supplement shoppers say they’re worried about counterfeit products
An iHerb survey recently found that more than half of online supplement shoppers fear counterfeits, pushing retailers and brands to explore how they can improve trust within the fast-growing supplement space.
Modern Retail · Published 11/02/2026, 13:00Modern Retail+ Research: Brands’ holiday marketing tactics shift in 2026
Modern Retail's recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.
Modern Retail · Published 11/02/2026, 13:00What constitutes a wellness brand?
This week's Modern Retail Podcast explores how categories like food, beauty and home gadgets are reshaping the definition of wellness.
Modern Retail · Published 10/31/2026, 12:00Cotopaxi adopts a drop strategy to build buzz ahead of BFCM
Cotopaxi is releasing new products every other day, from Nov. 1-11, through a campaign it's calling "Cotodays." It's part of the brand's plan to build awareness ahead of the crowded Black Friday/Cyber Monday period.
Modern Retail · Published 10/30/2026, 12:00From Celsius to Maybelline, more brands are showing up for the New York City Marathon’s 50th anniversary
Brands like Celsius and Vuori are using the NYC Marathon to host pop-ups, shakeout runs and recovery events to tap into the booming running culture.
Modern Retail · Published 10/29/2026, 12:00‘Our biggest challenge has been keeping them in stock’: Mahjong sets are big business for brands
Mahjong is having a moment in the U.S. as a new generation discovers the pastime — and brands are cashing in.
Modern Retail · Published 10/29/2026, 12:00Intake Breathing nabs $62M investment, joining the emerging nasal wellness trend
Intake Breathing raises $62 million to expand its nasal strips into retail and continue to position better breathing as an important part of everyday wellness routines.
Modern Retail · Published 10/28/2026, 12:00Why the talent crisis in advertising is real and what comes next
Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a
Modern Retail · Published 10/28/2026, 03:12Retailers are still figuring out how to tie AI goals to executive compensation
AI is starting to show up more in conversations around executive incentive plans. But those conversations are still largely relegated to the tech industry. Here's why it's still an anomaly in retail.
Modern Retail · Published 10/27/2026, 12:00Retailers take a targeted approach to seasonal hiring in preparation for historic holiday sales year
Retailers and logistics players are taking a more surgical approach to holiday hiring with flexible staffing and a focus on logistics cross-training in anticipation of a $1 trillion sales season.
Modern Retail · Published 10/26/2026, 12:00The rise of ‘Adultoween’ and how adults are driving Halloween spending
Adults are fueling $13.5 billion in Halloween spending thanks to the rise of "Adultoween," growing seasonal categories like home decor, and food and beverage.
Modern Retail · Published 10/24/2026, 12:00Why holiday returns demand fresh thinking from retailers
Tony D’Onofrio, president, Sensormatic Solutions The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. Then, the holi
Modern Retail · Published 10/23/2026, 22:45Big-Box Briefing: How brands are juggling new marketplaces this holiday season
As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like
Modern Retail · Published 10/22/2026, 22:00AI boosts discovery but reviews still seal the deal, new research shows
Consumer surveys show that AI helps shoppers find gifts, but most still check reviews, compare prices and review retailers' policies before buying.
Modern Retail · Published 10/22/2026, 12:00Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
Modern Retail · Published 10/22/2026, 12:00Kohl’s leans into clearer pricing, gift bundles and Uber Eats for the holidays
Kohl's is emphasizing deeper discounts and delivery capabilities in its pitch to cash-strapped shoppers this holiday season.
Modern Retail · Published 10/22/2026, 04:59Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season.
Modern Retail · Published 10/21/2026, 18:00PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
Modern Retail · Published 10/20/2026, 12:00Nearly 30% of holiday budgets expected to be spent by the end of October
According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest l
Modern Retail · Published 10/19/2026, 22:00Love Actually’ reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch
Launching October 19, Anthropologie's holiday spotlights products ranging from travel outfits to partywear to pajamas. But Anthropologie is also pairing that broader holiday wardrobe with more home collaborations and a new DoorDash partners
Modern Retail · Published 10/19/2026, 18:00NBCUniversal’s shoppable TV business is seeing a boost from shows like ‘Traitors’ and ‘Love Island USA’
NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck."
Modern Retail · Published 10/19/2026, 12:00Why Depop is putting music at the center of its marketing, collaborating with Zara Larsson and Olivia Rodrigo
Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo.
Modern Retail · Published 10/17/2026, 12:00Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,
Modern Retail · Published 10/16/2026, 12:00
