Cross-border intelligence

WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign

Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl Christmas Everybody, the campaign sees Williamson put a supermarket

Asda swaps festive sentiment for high-energy ‘BOOM’ Christmas campaign

Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and directed by Finn Keenan, the campaign centres on the message ‘All

AnyMind and Meta Partner to Bring Live Commerce Ads to Asia Pacific

The ad rollout links social video streams to external merchant checkouts, starting with Facebook Live in Q4 2026.

Notino expands retail media offering with Criteo-powered ad platform

Online beauty retailer Notino has expanded its retail media capabilities through a partnership with global commerce intelligence platform Criteo. The post Notino expands retail media offering with Criteo-powered ad platform appeared first o

Meta's November new rules take effect: Ad account opening requires Alipay enterprise verification (with operation guide)

Fenwick unveils The Gruffalo’s Child-themed Christmas window campaign

Fenwick has unveiled its 2026 Christmas window display at its flagship store, bringing the much-loved children’s book The Gruffalo’s Child to life. The department store revealed this year’s festive installation on Sunday, with the display i

Modern Retail+ Research: Brands’ holiday marketing tactics shift in 2026

Modern Retail's recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.

Adding Negative Keywords Every Week but It's Not Working? 4 Tips to Build a Junk Traffic Defense Net for Your Foreign Trade Google Ads!

Google Ads Negative Keywords Always Incomplete? Doing Useless "Patch the Hole" Work Every Week? This Article Deeply Breaks Down the Systematic Management Framework for Negative Keywords in Foreign Trade B2B Scenarios, Teaching You to Upgrade from "Handling Individual Words" to "Identifying Search Intent Categories," Co

Dunelm launches seventh Delivering Joy campaign

Homeware retailer Dunelm has opened its 2026 Delivering Joy campaign, once again helping to ensure no-one goes without a gift this Christmas. Ahead of the campaign launch, Dunelm colleagues worked with local care homes, schools, refuges and

Why brands like Prada are elevating the human touch in their marketing campaigns

The luxury brand's latest holiday campaign taps into growing consumer interest in human-made creative work as AI-generated marketing becomes more common. The post Why brands like Prada are elevating the human touch in their marketing campai

How to choose WhatsApp foreign trade marketing software? From inquiry to repeat order, five stages and five challenges

Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue

Brands can offset rising peak-season advertising costs through earlier campaign planning, stronger creative execution and closer channel alignment. The post Early spending and creative refreshes key to Black Friday advertising success, says

Tiffany & Co unveils heart-warming Christmas campaign starring Amanda Seyfried

Tiffany & Co has named Amanda Seyfried as its latest House ambassador, and the star of its 2026 Christmas campaign. Titled ‘Love is a Gift’, the campaign features a hero spot; ‘You and Me’, which flips between present-day New York City and

Sephora casts Seth Rogen for holiday ads targeted at gift-givers

“The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but are seeking thoughtful presents.

Why the talent crisis in advertising is real and what comes next

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a

No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing

As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv

Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?

The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch

HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!

Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!

How do you use WhatsApp marketing tools? Six steps to complete the full process from finding customers to getting replies

WATCH The Perfume Shop’s ‘Let Love Last’ Christmas campaign

The Perfume Shop has become the latest retailer to unveil its Christmas 2026 campaign, with its focus on the emotional connection between perfume and festive memories. Amy Danbrowsky, head of brand marketing at The Perfume Shop, said: “This

70% of orders come from search! A major breakdown of the truth behind Ozon's ad ranking algorithm

Without understanding the ranking formula, your ad spend may be wasted

A 4-person team, $300K in monthly sales! Their AI advertising playbook is practically a "cheat code"

No secret tech, no betting on viral hits—the process just runs automatically.

Rhode Island Lawsuit Claims Meta Knowingly Profits From Financial Scam Ads

Rhode Island Attorney General Peter F. Neronha sued Meta Thursday (Oct. 22), alleging that the company fails to block advertisements for fraudulent products and financial scams on its platforms, Neronha said in a press release. The lawsuit

Selfridges unveils city-inspired Christmas campaign across UK stores

Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’, the campaign features immersive window displays, themed dining