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Where agency strategists see opportunity as AI challenges their worth
While strategists fear the tech will replace their roles, the majority agree that there are also reasons to be optimistic, according to a WARC report.
Marketing Dive · Published 11/03/2026, 00:00WPP Media posts first growth in 2 years as turnaround stays on track
Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.
Marketing Dive · Published 11/02/2026, 23:58After AI backlash, Svedka challenges consumers to create Super Bowl ad
The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.
Marketing Dive · Published 11/02/2026, 23:49What Reddit’s Q3 earnings mean for marketers amid major traffic shift
Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.
Marketing Dive · Published 11/02/2026, 22:55Express unwraps holiday campaign to build on brand metric gains
CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.
Marketing Dive · Published 11/02/2026, 21:00Your buyers are sending agents. Will they recommend your brand?
Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.
Marketing Dive · Published 11/02/2026, 18:00Why JCPenney is taking on deal fatigue for its holiday campaign
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, explains the retailer’s focus on real people and no-fuss ways to save.
Marketing Dive · Published 11/02/2026, 13:01The changing CMO role in 3 numbers
Over a quarter of CMOs hired this year have AI skills, compared to just 9% of those hired four years ago, per Findem and CMO Huddles data.
Marketing Dive · Published 10/30/2026, 21:44Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Marketing Dive · Published 10/29/2026, 23:22Google’s AI overhaul of search hits snags as ad revenue growth cools
The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI features.
Marketing Dive · Published 10/29/2026, 22:28What marketers should know about the legal risks of algorithmic pricing
Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.
Marketing Dive · Published 10/29/2026, 20:00How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
Marketing Dive · Published 10/29/2026, 00:47Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Marketing Dive · Published 10/28/2026, 22:12What influencer fatigue says about creator-driven marketing’s next phase
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?
Marketing Dive · Published 10/28/2026, 21:39P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic
The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.
Marketing Dive · Published 10/28/2026, 21:18Sephora casts Seth Rogen for holiday ads targeted at gift-givers
“The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.
Marketing Dive · Published 10/28/2026, 19:54Patrón embraces Día de Muertos for one-night only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
Marketing Dive · Published 10/27/2026, 22:25What McDonald’s dropping its FIFA sponsorship means for sports marketing
The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.
Marketing Dive · Published 10/27/2026, 21:15Publicis installs leadership atop Marcel as agentic drives growth plans
The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture.
Marketing Dive · Published 10/26/2026, 23:01Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Marketing Dive · Published 10/26/2026, 22:18The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Marketing Dive · Published 10/26/2026, 17:00Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media
The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.
Marketing Dive · Published 10/23/2026, 22:26Inside Coca-Cola’s marketing transformation amid agency roster shakeup
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.
Marketing Dive · Published 10/23/2026, 21:33Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.
Marketing Dive · Published 10/23/2026, 19:00
