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From GTA VI to TikTok Shop: Dave Morrissey flags the three digital marketing trends retailers can’t afford to ignore
The launch of Grand Theft Auto VI, the growing power of creators and the hidden benefits of TikTok Shop are set to reshape digital marketing. These should be the key focus areas for retailer and brands’ digital marketing strategy says ecomm
Retail Gazette · Published 10/28/2026, 22:55
