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Fresh intelligence
How ChatGPT Does Query Fan-Out (15 Million Queries Studied)
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only
Ahrefs Blog · Published 10/12/2026, 16:55How to Measure AI Search Visibility When Attribution Falls Short
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›
Ahrefs Blog · Published 10/07/2026, 00:00AI Search ROI Is Messy. Here’s How to Measure It Anyway
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why big
Ahrefs Blog · Published 10/06/2026, 23:51How to Optimize for AI Search: A Guide for You and Your AI Agent
It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Rea
Ahrefs Blog · Published 09/25/2026, 21:48
