Cross-border intelligence

AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turn

ChatGPT Ads vs. Google Search ads: 5 differences to consider in your strategy

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ad

Claude marketing plugins worth adding to your stack in 2026

Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business data marketers already use, so the right

Ahrefs Brand Radar vs. Profound: Which fits your team?

Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound is the second, and HubSpot AEO is a third

Best Claude skills for marketing and sales teams

The best Claude skills for marketing and sales teams turn recurring work into reusable processes with defined instructions, inputs, and outputs. Claude skills are reusable instruction sets for tasks such as campaign planning, sales call rec

The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.

Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping not

Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

The best enterprise email marketing software in 2026

GTM tech stack: What it is and how to build one

Enterprise email marketing shortfalls and the upmarket features to avoid them

Ahrefs Brand Radar alternatives for marketing teams

How to turn data thought leadership into a growth channel, according to Semrush’s marketing lead

Best Marketo alternatives worth evaluating in 2026

Tech stack consolidation: The business case for unified systems & how to build them

How to write a CRM RFP (with free template)

Running TikTok campaigns with impact — missed opportunities that make all the difference

CRM for insurance companies: What it does and why it matters

Pardot alternatives: What B2B marketers are choosing now

The simple way to make your marketing claims 42.9% more believable