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IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions
US advertising-industry association publication on measurement, standards or research. Survey estimates and forecasts are association findings, not government statistics or investment recommendations.
IAB · 官方广告测量与行业研究 · Published 10/20/2026, 20:30IAB Releases Measurement Services Addendum v1.0 for Public Comment
US advertising-industry association publication on measurement, standards or research. Survey estimates and forecasts are association findings, not government statistics or investment recommendations.
IAB · 官方广告测量与行业研究 · Published 09/22/2026, 20:30IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
US advertising-industry association publication on measurement, standards or research. Survey estimates and forecasts are association findings, not government statistics or investment recommendations.
IAB · 官方广告测量与行业研究 · Published 09/10/2026, 20:00Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
US advertising-industry association publication on measurement, standards or research. Survey estimates and forecasts are association findings, not government statistics or investment recommendations.
IAB · 官方广告测量与行业研究 · Published 09/09/2026, 20:30IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
US advertising-industry association publication on measurement, standards or research. Survey estimates and forecasts are association findings, not government statistics or investment recommendations.
IAB · 官方广告测量与行业研究 · Published 08/18/2026, 20:15
