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WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign
Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl Christmas Everybody, the campaign sees Williamson put a supermarket
Retail Gazette · Published 11/03/2026, 19:45Asda swaps festive sentiment for high-energy ‘BOOM’ Christmas campaign
Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and directed by Finn Keenan, the campaign centres on the message ‘All
Retail Gazette · Published 11/03/2026, 17:55Fenwick unveils The Gruffalo’s Child-themed Christmas window campaign
Fenwick has unveiled its 2026 Christmas window display at its flagship store, bringing the much-loved children’s book The Gruffalo’s Child to life. The department store revealed this year’s festive installation on Sunday, with the display i
Retail Gazette · Published 11/02/2026, 15:33Dunelm launches seventh Delivering Joy campaign
Homeware retailer Dunelm has opened its 2026 Delivering Joy campaign, once again helping to ensure no-one goes without a gift this Christmas. Ahead of the campaign launch, Dunelm colleagues worked with local care homes, schools, refuges and
Retail Gazette · Published 10/30/2026, 15:40Tiffany & Co unveils heart-warming Christmas campaign starring Amanda Seyfried
Tiffany & Co has named Amanda Seyfried as its latest House ambassador, and the star of its 2026 Christmas campaign. Titled ‘Love is a Gift’, the campaign features a hero spot; ‘You and Me’, which flips between present-day New York City and
Retail Gazette · Published 10/29/2026, 18:05From GTA VI to TikTok Shop: Dave Morrissey flags the three digital marketing trends retailers can’t afford to ignore
The launch of Grand Theft Auto VI, the growing power of creators and the hidden benefits of TikTok Shop are set to reshape digital marketing. These should be the key focus areas for retailer and brands’ digital marketing strategy says ecomm
Retail Gazette · Published 10/28/2026, 22:55No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing
As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv
Retail Gazette · Published 10/27/2026, 18:26WATCH The Perfume Shop’s ‘Let Love Last’ Christmas campaign
The Perfume Shop has become the latest retailer to unveil its Christmas 2026 campaign, with its focus on the emotional connection between perfume and festive memories. Amy Danbrowsky, head of brand marketing at The Perfume Shop, said: “This
Retail Gazette · Published 10/26/2026, 23:09Selfridges unveils city-inspired Christmas campaign across UK stores
Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’, the campaign features immersive window displays, themed dining
Retail Gazette · Published 10/23/2026, 15:19Tesco launches 500-screen advertising blitz across Booker’s UK wholesale estate
Tesco-owned Booker has rolled out more than 500 digital advertising screens across 100 UK wholesale sites, turning its cash-and-carry estate into a new retail media network aimed at attracting major brands. Booker has partnered with retail
Retail Gazette · Published 10/20/2026, 15:57
