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Create WhatsApp marketing automations in Shopify Messaging
Now you can automatically engage your customers with well-timed WhatsApp messages. Start with pre-built templates for abandoned browse, abandoned cart, and abandoned checkout, or add WhatsApp to your own automations. Set up your WhatsApp ma
Shopify Changelog · Published 10/29/2026, 03:00More channels and features now available in Campaign Autopilot
Campaign Autopilot is now available to all merchants with more channels and features like SEO optimizations. Set your budget and guardrails and Autopilot will look at your store, products, and customers, and build a marketing campaign that
Shopify Changelog · Published 10/28/2026, 23:50Add your own notes to Shopify Analytics
Your reports show what changed. You know why. Now, you're able to capture that story directly in Shopify Analytics. Add annotations to supported time-series reports for the moments that shape your business, like a campaign launch, creator m
Shopify Changelog · Published 10/01/2026, 19:00See Shop Campaigns performance in your analytics tools
Shop Campaigns performance data, including ad spend, sales, ROAS, and customer acquisition cost, is now available through ShopifyQL. This means your analytics and reporting apps can pull Shop Campaigns data directly, so you can see campaign
Shopify Changelog · Published 08/11/2026, 04:30Microsoft Advertising now available in Campaign Autopilot
Get more reach with Microsoft Advertising Microsoft Advertising is now available as a channel in Campaign Autopilot. Autopilot can help create a Microsoft Advertising account for you or connect to an existing one, then run Performance Max c
Shopify Changelog · Published 08/05/2026, 01:00
