Cross-border intelligence

WATCH Lidl recruits Barry from EastEnders for musical 2026 Christmas campaign

Lidl has teamed up with EastEnders star Shaun Williamson, best known for playing Barry Evans in the BBC soap, to front its 2026 Christmas advertising campaign. Titled Lidl Christmas Everybody, the campaign sees Williamson put a supermarket

Meta Ads Testing, YouTube Analysis, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Meta ads testing protocol YouTube metrics changes Follow alo

Asda swaps festive sentiment for high-energy ‘BOOM’ Christmas campaign

Asda has unveiled its 2026 Christmas advertising campaign, ditching traditional sentimental storytelling in favour of high-energy celebrations. Created by Lucky Generals and directed by Finn Keenan, the campaign centres on the message ‘All

13 Trending Sounds on Instagram in October 2026 (+ How to Use Them)

Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2026.

AnyMind and Meta Partner to Bring Live Commerce Ads to Asia Pacific

The ad rollout links social video streams to external merchant checkouts, starting with Facebook Live in Q4 2026.

Notino expands retail media offering with Criteo-powered ad platform

Online beauty retailer Notino has expanded its retail media capabilities through a partnership with global commerce intelligence platform Criteo. The post Notino expands retail media offering with Criteo-powered ad platform appeared first o

Meta's November new rules take effect: Ad account opening requires Alipay enterprise verification (with operation guide)

TikTok adds new brand safety resources

The company offered brands protection features designed to help identify potential risks, including copyright and counterfeit detection tools.

Meta updates creator assistant chatbot

The company’s artificial intelligence-powered tool now features opportunity alerts, better help for content creation and automated replies.

TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern

TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does. The post TikTok Search Ads Adds Brand And Category Keyword Packs appeared first on Search Engine Journal.

9 Facebook analytics tools for better results in 2026

Facebook analytics tools help you track paid and organic results in one place. Compare 9 options for 2026, plus key metrics. The post 9 Facebook analytics tools for better results in 2026 appeared first on Social Media Marketing & Managemen

UTM parameters: What they are and how to use them

Tag your links with UTM parameters to see which social posts, ads, and emails drive traffic. Get examples, tips, and GA4 reporting. The post UTM parameters: What they are and how to use them appeared first on Social Media Marketing & Manage

AI maturity in marketing: What the research reveals

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turn

WPP Media posts first growth in 2 years as turnaround stays on track

Retaining Coke and expanding a relationship with DoorDash — which recently acquired Instacart — could provide future tailwinds for the business.

After AI backlash, Svedka challenges consumers to create Super Bowl ad

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

Social media tasks: A daily, weekly, and monthly checklist for teams

“Running social” sounds simple until you write down everything it involves. Here’s how to organize all your social media tasks. The post Social media tasks: A daily, weekly, and monthly checklist for teams appeared first on Social Media Mar

Always up-to-date guide to social media image sizes

Last Updated: October 15, 2026 Every social media platform has its own image specs. Get them wrong and the visuals behind your social Read more... The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

Social media image sizes for all networks [November 2026]

The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. The post Social media image sizes for all networks [November 2026] appeared first on Social Media Market

What Reddit’s Q3 earnings mean for marketers amid major traffic shift

Reddit is switching to a logged-in only experience to combat user loss, as well as to cultivate a base that is more valuable to advertisers.

Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. via @sejournal, @MattGSouthern

Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them. The post Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. appeared first on Search Engine

Express unwraps holiday campaign to build on brand metric gains

CMO Joe Berean explains how “Holiday, Hamlin Style” was inspired by the organic social engagement of the retailer’s spring campaign.

Your buyers are sending agents. Will they recommend your brand?

Snowflake's CMO on how AI agents are changing who finds, trusts and chooses your brand.

8 Best Hootsuite Alternatives for 2026 (Free + Paid)

Hootsuite's pricing, workflow, or feature set no longer feels like the right fit, we've rounded up the best Hootsuite alternatives to help you find a platform that matches your workflow, goals, and budget.

Fenwick unveils The Gruffalo’s Child-themed Christmas window campaign

Fenwick has unveiled its 2026 Christmas window display at its flagship store, bringing the much-loved children’s book The Gruffalo’s Child to life. The department store revealed this year’s festive installation on Sunday, with the display i