Cross-border intelligence

Why the talent crisis in advertising is real and what comes next

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t building a

No cars, more shoppers? How Oxford Street pedestrianisation will reshape retail marketing

As of this Monday [26 October 2026] Oxford Street will be pedestrianised, marking a new chapter for one of London’s most well-known shopping hotspots. An initial report and assessment suggests that this pedestrianisation is expected to driv

Overseas influencer marketing in the AI Agent era: Which steps to hand over to machines, and which must stay with humans?

The scale of overseas influencer marketing is approaching $40 billion, and AI Agents are taking over execution tasks such as screening, outreach, and monitoring. However, a Gartner survey shows that consumer trust in AI content is declining. This article proposes a human-machine division-of-labor framework: leave batch

HaiMa Influencer Marketing | 900,000 units sold per month for a single product! North American anglers are snapping up "Shandong fishing rods"!

Overseas influencer marketing | A single product sells 900,000 units a month! North American anglers are scrambling for "Shandong fishing rods"!

How do you use WhatsApp marketing tools? Six steps to complete the full process from finding customers to getting replies

WATCH The Perfume Shop’s ‘Let Love Last’ Christmas campaign

The Perfume Shop has become the latest retailer to unveil its Christmas 2026 campaign, with its focus on the emotional connection between perfume and festive memories. Amy Danbrowsky, head of brand marketing at The Perfume Shop, said: “This

70% of orders come from search! A major breakdown of the truth behind Ozon's ad ranking algorithm

Without understanding the ranking formula, your ad spend may be wasted

A 4-person team, $300K in monthly sales! Their AI advertising playbook is practically a "cheat code"

No secret tech, no betting on viral hits—the process just runs automatically.

Rhode Island Lawsuit Claims Meta Knowingly Profits From Financial Scam Ads

Rhode Island Attorney General Peter F. Neronha sued Meta Thursday (Oct. 22), alleging that the company fails to block advertisements for fraudulent products and financial scams on its platforms, Neronha said in a press release. The lawsuit

Selfridges unveils city-inspired Christmas campaign across UK stores

Selfridges has launched its 2026 Christmas campaign, transforming its stores into festive cityscapes inspired by destinations around the world. Dubbed ‘Christmas and the City’, the campaign features immersive window displays, themed dining

Nox Influencer's 2026 "Home Furnishing Industry Overseas Influencer Marketing Report": Asia-Pacific and Europe & America lead, B2B market procurement moves online, influencer marke

Home furnishing brands break through online sales barriers through influencer videos, leverage growth in the Asia-Pacific market, and combine data from different platforms and regions to drive home furnishing going global and marketing innovation.

Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing

Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders wo

Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures

In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.

OpenAI Expands ChatGPT Ads to 26 New Countries

OpenAI says it is expanding the reach of its ChatGPT Ads to 26 new countries. The expansion brings the advertising offering to 80 countries around the world, and comes as more than 100,000 advertisers have run campaigns on ChatGPT, the arti

AdGentic Podcast & Newsletter launches – Advertising in the age of AI agents

For years we’ve grappled with adverts, given them fancy names like Retail Media and Performance Marketing (or on marketplaces they’ve been dubbed Sponsored or Promoted products and listings), but now a new vista is opening up – Ads in your

ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform

From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.

Choosing an AI influencer marketing platform for brand globalization: Are you buying an Agent, or a white-labeled Workflow?

In 2025, the global influencer marketing market exceeded US$32.57 billion. As "AI-driven" becomes a standard talking point, the core question for brands going global is no longer "whether to use AI," but "how to identify platforms that truly have Agent-level execution capabilities." This article provides a reference ev