Cross-border intelligence

Brands Briefing: Shoulder bags and TikTok Shop are powering Vera Bradley’s latest turnaround

Vera Bradley is seeing its first growth in years after zeroing in on small silhouettes, bag charms, and social and digital channels.

October 27 E-commerce Morning Brief: Doubao APP adds embedded Douyin e-commerce livestream rooms; Pinduoduo plans to adjust door-to-door delivery rules

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

Why returns are becoming a bigger focus for TikTok Shop and DoorDash

More marketplaces and delivery platforms see easy returns as the key to winning more sales, as evidenced by some news from TikTok Shop and DoorDash this fall.

How QVC is building a flywheel across TikTok and TV ahead of the holidays

From "mega lives" to TikTok shows to exclusive products, here's how QVC is gearing up for its 40th holiday season.

How to prepare for the Black Friday countdown? Top TikTok Shop merchants reveal their preparation secrets

This DTC brand used a packet of hydration powder to reach $1 billion overseas

Liquid I.V. redefined electrolyte powder as daily hydration, targeting high-frequency scenarios such as travel and staying up late; relying on free samples and TikTok influencer scenario-based marketing, it climbed from boutique supermarkets to all channels, and built barriers with a public welfare mission and co-brand

Survey says over 70% of UK TikTok Shop consumers value user ratings and reviews

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

22,000 orders in 21 days—how did the "junk" everyone rejected make a comeback?

Thought it was dead stock, but it sold like crazy! Breaking down 3 counterintuitive TikTok bestsellers

TikTok Shop star ratings and customer reviews convert sales

With the festive season approaching and an unprecedented increase of shoppers flocking to TikTok to search for gift inspiration, brands need to maximise the platform’s growth to drive sales. New research by Bazaarvoice, the platform connect