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Fresh intelligence
Salesforce to acquire Braze for $5.66 billion to expand AI-powered marketing
Salesforce plans to acquire Braze for $5.66 billion, making an artificial intelligence (AI) play for technology to help brands respond to shopper behavior in real time. Under the definitive agreement announced Oct. 20, Braze shareholders wo
Digital Commerce 360 · Published 10/23/2026, 00:56
