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How to create Claude skills: What your team actually needs
Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the skill every time.
HubSpot Marketing · Published 10/26/2026, 20:45How to identify content gaps for AI visibility
Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an AI-generated answer, but isn’t being mentioned
HubSpot Marketing · Published 10/23/2026, 23:55Which AI prompts should you track? A practical guide
For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer stages, personas, and priority markets. Don’t fall into the trap of tracking eve
HubSpot Marketing · Published 10/23/2026, 23:458 LLM visibility tools to track your brand across answer engines
Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of the time, meaning they often get what th
HubSpot Marketing · Published 10/23/2026, 23:30How to build an AI agent: from goal to live deployment
Building an AI agent is a multi-step process. Marketers need to define the agent’s task, connect approved data and tools, and set limits on its actions. Once they master the basics, anyone — marketers, sales reps, or customer teams — can bu
HubSpot Marketing · Published 10/23/2026, 07:50
