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WHSmith rolls out AI-powered comms tools to 300 stores
WHSmith will introduced digital communications system, x-hoppers, to more than 300 UK stores after a pilot delivered sales increases of up to 22 per cent in selected categories. The retailer is initially introducing x-hoppers, a store commu
Retail Gazette · Published 10/27/2026, 17:05Will AI choose what shoppers buy before they reach the store?
AI assistants are beginning to shape how people discover and compare products. For retailers, the question is how to stay useful when a new kind of intermediary enters the customer journey… Imagine a shopper asking an AI assistant to find a
Retail Gazette · Published 10/26/2026, 20:34
