Topic watchlist

How to Increase Your LinkedIn Followers — What I've Learned From 25K of My Own and Millions of Posts of Buffer Data

I grew to 25K LinkedIn followers in six years. Here's exactly how to increase your LinkedIn followers in 2026 based on my experience and Buffer's own data.

How to Evaluate Amazon DSP Campaign Performance Using Amazon Marketing Cloud

Amazon DSP campaign performance is harder to evaluate than native reports make it seem. Campaign-level metrics can show spend, conversions, and attributed revenue, but they rarely reveal whether DSP is acquiring new customers, influencing S

GTM tech stack: What it is and how to build one

Data storytelling: Turning social insights into a narrative your org acts on

Engagement is up. Your brand is seeing a spike in mentions. Sentiment is trending positive. People are sharing a hack about one of your Read more... The post Data storytelling: Turning social insights into a narrative your org acts on appea

Mega Sales Accelerator (MSA) Is Getting an Upgrade

Share Starting 12 October 2026, Mega Sales Accelerator (MSA) will introduce enhanced features designed to provide greater confidence when running your campaigns and simplify campaign management. MSA ROAS/ROI Protection will be available for

Turn your existing social assets into high-impact YouTube ads.

In this Ads Decoded episode, we discuss ad creative — and how it can make or break your YouTube campaigns.

SMS marketing consent now available on the CustomerPhoneNumber object

SMS marketing consent is now available through the new smsMarketingConsent field on the CustomerPhoneNumber object. This field uses the same structured consent model as WhatsApp. The existing flat SMS marketing consent fields on CustomerPho

New Shop Campaigns metrics and dimensions in ShopifyQL API version 2026-10

Starting in API version 2026-10, ShopifyQL adds Shop Campaigns fields to two schemas. The shop_campaign_insights schema adds a shop_campaign_orders metric and country and country_code dimensions. The sales schema adds four Shop Campaign dim

Add your own notes to Shopify Analytics

Your reports show what changed. You know why. Now, you're able to capture that story directly in Shopify Analytics. Add annotations to supported time-series reports for the moments that shape your business, like a campaign launch, creator m

How Amazon Repricing Affects Your PPC ACoS: Managing Buy Box Position and Advertising Efficiency Together

Last verified: September 2026 Most sellers treat their repricer and their ad campaigns as separate tools. They are not. Every price change your repricer executes feeds directly into your ACoS: through conversion rate, through revenue per un

Disrupting a coordinated model-distillation campaign

Learn how OpenAI disrupted a campaign to extract protected model reasoning and is strengthening defenses against adversarial distillation.

8 Best Sprout Social Alternatives in 2026 (Free + Paid)

Explore the best Sprout Social alternatives and see how they compare on pricing, features, and capabilities.

Less busywork, more growth: What’s new in Microsoft Advertising this September

Official advertising-platform update. See the original for scope, dates and product details.

What You Need to Know About Collaborative Posts on LinkedIn

LinkedIn just launched Collaborative Posts. Here's everything we know so far.

YouTube CTR, Instagram Reels Structure, and Industry News

Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: YouTube packaging formula Instagram reels content creation �

Exclusive Offer! Turn On Auto Budget Increase and Earn FREE LSS Vouchers – October 2026

Share Capture more sales opportunities this October – turn on Auto Budget Increase and earn FREE LSS Vouchers to help scale your business traffic and sales with Lazada Sponsored Solutions. What Are the Requirements & Rewards? ✅ Turn on Auto

The 11 Best Social Media Management Tools in 2026 — Tried + Tested

The 11 best social media management tools for 2026, tried and tested by a social media marketer + creator — from free creator picks to enterprise platforms, with pricing and who each is for.

How to get ahead of the holiday social media customer service rush with Sprout

Holiday shoppers no longer line up outside big-box stores for the best deals. Instead, they’re turning to social media to find, research and buy Read more... The post How to get ahead of the holiday social media customer service rush with S