Topic watchlist

HubSpot’s Unbound 2026: The big announcements and updates

Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you. The post HubSpot’s Unbound 2026: The big announcements and updates appeared first on MarTech.

Adding AI or headcount won’t fix a marketing skills gap

AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap. The post Adding AI or headcount won’t fix a marketing skills gap appeared first on MarTech.

Retail media budgets are growing. Advertisers’ patience isn’t.

Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money. The post Retail media budgets are growing. Advertisers’ patience isn’t. appeared first on MarTech.

The marketing automation model that drove 9x qualified lead growth in a secondary market

When we reviewed our Japan marketing automation programs last year, the picture wasn’t pretty. Our automated emails were generating about 12 qualified leads per month against a goal of 160. That’s a huge gap.

Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

What marketers need to know from Advertising Week New York 2026

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.

Consumer brands increase ad spend despite slower growth as retail media gains ground

Consumer goods brands are increasing advertising investment even as sales growth slows, with retail media emerging as a key beneficiary of the shift. The post Consumer brands increase ad spend despite slower growth as retail media gains gro

AMC data model analysis | On-site advertising and DSP overlap analysis

How many followers do you need on Instagram to get paid? (2026)

You don't need 10K followers to make money on Instagram. Learn how many followers you need for Gifts, Subscriptions, brand deals, and more. The post How many followers do you need on Instagram to get paid? (2026) appeared first on Social Me

Overseas influencer marketing | 2.4 billion in half a year! A mattress giant emerges from a small town in Dongguan

After overseas influencer marketing campaigns end, the FAQs that AI extracts from comment sections are becoming brand customer service knowledge bases.

After overseas influencer marketing campaigns end, comment sections often accumulate a large number of real questions: Is it suitable for sensitive skin? How long does shipping take? Is there a discount code? AI can automatically extract these high-frequency FAQs from influencer content comments and turn them into cust

Lazada Sponsored Solutions: 11.11 Mega Brands Sale – November 2026

Share 🎉 Maximize Your Sales with Lazada Sponsored Solutions during 11.11 Mega Brands Sale The Lazada 11.11 Mega Brands Sale, one of Lazada’s biggest shopping moments of the year, gives sellers a powerful opportunity to engage shoppers, dri

Ruggable’s new ad spend strategy shifts focus to ShopMy creators

Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year,

Meta adds audio links and reference Reels to Edits

The company continues to build out its video editing app with custom kit options and additional insights for creators.

Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth

Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.

LinkedIn adds new creator monetization options

The company is offering expanded sponsorships, updated insights and the ability to host one-on-one consultations directly from the app.

Instagram Plus: What it is, costs, and what it means for brands

What is Instagram Plus? Learn what the new subscription includes, who it's for, and whether it matters for your brand. The post Instagram Plus: What it is, costs, and what it means for brands appeared first on Social Media Marketing & Manag

Meta offers enhanced ad campaign exposure

At its brand building summit the company announced a trio of ad updates, which included a new First Impressions option and expanded Reels services.

Beyond sponsored ads: how Commerce Media turns connected data into better decisions

João Werner, CEO of VTEX Ads Platform explores the evolution of Commerce Media. The post Beyond sponsored ads: how Commerce Media turns connected data into better decisions appeared first on InternetRetailing.

Always up-to-date guide to social media image sizes

Last Updated: October 15, 2026 Every social media platform has its own image specs. Get them wrong and the visuals behind your social Read more... The post Always up-to-date guide to social media image sizes appeared first on Sprout Social.

Transactional email: What it is and how it works

Transactional emails are automated messages triggered by a specific action a customer takes, sent to help that person complete or follow up on something already in progress. An order receipt, a password reset confirmation, or a shipping not

E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.

Sociable: TikTok inks microdrama partnership with Made By Us studios

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”