FORMWEFTFresh intelligence
Consumer goods giants step up ad intensity as other big spenders pull back: report
Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”
Marketing Dive · Published 10/15/2026, 22:48Klaviyo review: Features, pricing, and honest verdict
Klaviyo is most suited to ecommerce stores focused on revenue and retention rather than standalone campaigns. Established stores will benefit from its advanced features,… The post Klaviyo review: Features, pricing, and honest verdict appear
Omnisend · Published 10/15/2026, 22:28Buffer Commit: Awarding 10% of a Month’s Profit to up to 16 Apps Built on Our API
Learn about Buffer Commit and how to participate.
Buffer Resources · Published 10/15/2026, 21:30How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026
The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.
Marketing Dive · Published 10/15/2026, 20:57Why brands struggle with influencer measurement — and what to do about it
Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.
Marketing Dive · Published 10/15/2026, 20:20The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value. The post The best marketing spend is the 5% you spend foolishly appeared first on MarTech.
MarTech · Published 10/15/2026, 20:17Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain. The post Your brand isn’t as differentiated as you think appeared first on MarTech.
MarTech · Published 10/15/2026, 20:06In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships. The post In B2B, influencer marketing takes on a different look appeared first
MarTech · Published 10/15/2026, 20:00Email marketing: how it works, what it costs, and what to expect
Automated emails produce 30% of email-generated sales from just 2% of total email volume, as the Omnisend Ecommerce Report showed. While social channels rely… The post Email marketing: how it works, what it costs, and what to expect appeare
Omnisend · Published 10/15/2026, 19:1021 New Year Marketing Campaign Ideas to Drive Sales
New Year marketing campaigns matter because the first few weeks of the year often decide how smoothly your business runs... The post 21 New Year Marketing Campaign Ideas to Drive Sales appeared first on Shiprocket.
Shiprocket · Published 10/15/2026, 18:45Making Instagram Reels Easier, Faster & Scalable
Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? In this article, you'll discover how to use First Draft, the Edits
Social Media Examiner · Published 10/15/2026, 18:002026 Double 11 Ad Budget Allocation Recommendations: A Complete Look at Year-End Sales Push Campaign Strategy Planning!
As the brilliant smoke of the Double Tenth fireworks fades, it is exactly the moment when retail brands sound the drums of the year-end promotional battle. The long-established practice of planning in multiple phases is already engraved in the DNA of brand marketing, and what truly matters for brands is how to properly
SHOPLINE 台湾博客 · Published 10/15/2026, 10:00Gift them a reason: How to earn a place on the holiday shortlist
Official advertising-platform update. See the original for scope, dates and product details.
Microsoft Advertising · 官方更新 · Published 2026-10-15Snap reports on Snap Map data for brands
The company said that the discovery tool can help drive engagement but noted that most users still turn to Google Maps for location information.
Social Media Today · Published 10/15/2026, 06:13TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.
Social Media Today · Published 10/15/2026, 04:41Claude skills vs. plugins vs. MCP connectors: A simple guide
If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.
HubSpot Marketing · Published 10/15/2026, 00:30Guide your campaign spending with new priority and allocation features
New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated
Google Ads & Commerce · Published 10/14/2026, 23:00Building trust through social media: 5 ways to earn it
Authenticity is the most important brand characteristic on social media, according to Sprout’s Q3 2026 Pulse Survey. But as audiences grow more skeptical of Read more... The post Building trust through social media: 5 ways to earn it appear
Sprout Social · Published 10/14/2026, 22:30Applebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
Marketing Dive · Published 10/14/2026, 20:0013 Trending Sounds on Instagram in October 2026 (+ How to Use Them)
Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in October 2026.
Buffer Resources · Published 10/14/2026, 15:00AI efficiency has a method | Insight first, then scaling: How does Lingxing make advertising decisions more evidence-based?
From ASIN lifecycle insights to programmatic scaling, make budget decisions more evidence-based.
雨果跨境 · Published 10/14/2026, 11:00How to do a social media competitor analysis in 2026
Want to stay ahead on social? Do a social media competitor analysis with our 4-step process, free SWOT template, and top tool picks for 2026. The post How to do a social media competitor analysis in 2026 appeared first on Social Media Marke
Hootsuite · Published 10/14/2026, 02:47How much does YouTube pay per view in 2026?
How much does YouTube pay per view? Learn the real rate per 1,000 views, what affects your earnings, and how to join the Partner Program. The post How much does YouTube pay per view in 2026? appeared first on Social Media Marketing & Manage
Hootsuite · Published 10/14/2026, 00:10Build your data strength with October’s Demand Gen drop.
Boost your measurement and ROI with YouTube’s October Demand Gen Drop.
Google Ads & Commerce · Published 10/14/2026, 00:00
